(12407,5259,'_elementor_data','[{\"id\":\"2fe595b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ce0301c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"58e6d97\",\"elType\":\"widget\",\"settings\":{\"title\":\" Why Programmatic Ads are getting buzz in the market\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4e7cedd2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"15d19c2f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"46dab3f4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Programmatic advertising is now the dominant form of buying and optimizing digital advertising. Knowing the fundamentals of programmatic and the way it works is important for marketers.<\\/p>\\n<p>Why? It\\u2019s a major component of modern advertising. The uprising of programmatic channels means they\\u2019re at the forefront of the agenda for digital marketers everywhere \\u2013 making it essential to be on the pulse of programmatic trends.<br>If you\\u2019re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide, you\\u2019ll discover all you need to know about this indispensable aspect of modern advertising.<br>Yet, what does the future look like for programmatic? It has been predicted that almost 88% of US digital display ad dollars will be transacted programmatically by 2021, which equates to a staggering $81 billion!<br>Numbers like that are impossible to ignore. That\\u2019s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. These trends include the following:<\\/p>\\n<p><b>1. The continuation of programmatic growth<\\/b><br>As we highlighted in the introduction, it\\u2019s been forecast that up to 88% of digital display ad dollars in the US will be exchanged programmatically by 2021. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend.<br>Furthermore, of the USA, Canada, the UK, and Denmark, Zenith\\u2019s insight predicts that programmatic advertising will climb over 80% in all four of these markets when it comes to all digital media by 2020.<br>Additionally, the duopoly of Facebook and Google is set to continue to dominate the market in the USA. EMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers\\u2019 total programmatic display budgets. It has also predicted that this slice of the ad spend pie will increase further during 2020 \\u2013 climbing to a huge 63%.<\\/p>\\n<p><b>2. High impact ad creatives to return<\\/b><br>High impact ad creatives are making a big resurgence in 2020 thanks to the rise of creative DCO (dynamic creative optimization). Through the utilization of a CMP (creative management platform), brands can now easily implement creative DCO.<br>These high impact ads are visually captivating and designed to hold the attention of the audience. The success of high impact ad creatives relies on several factors. These include: using the correct ad formats in the right environment \\u2013 making them viewable. And ensuring that viewability is matched by memorability.<br>However, viewability doesn\\u2019t always translate to memorability. Kargo and Tobii produced a whitepaper investigating this precise topic. The report advises that marketers shouldn\\u2019t focus on viewability, but rather update their measurement scores to include a score for creative. Thus, underlining the importance of high impact ads.<br><b>The report\\u2019s conclusion highlights the following point:<\\/b><br>\\u201cResearch shows that factors such as ad creative and messaging, ad placement, and the digital environments in which brands advertise in are critical to the overall advertising mix and can lead to building greater brand awareness down the road .\\u201d<br>Creativity for creativity\\u2019s sake won\\u2019t wash with consumers. No matter how high impact the creative is, if it\\u2019s intrusive it will reflect poorly on your brand. Relevance is key. Using the correct formula, your brand can produce well thought out, timely, personalized, and innovative advertising with a focus on creativity.<\\/p>\\n<p><b>3. Programmatic TV and audio<br><\\/b>The rise and rise of connected TV are driving notable growth in programmatic television advertising. Television streaming is growing year on year with new services being launching all the time, opening up a wealth of opportunity for digital marketers.<br>An eMarketer forecast that the number of connected TV users in the US will climb to 204.1 million. More than 60% of the country\\u2019s population!<br>Programmatic was launched into the mainstream in 2019 with streaming services such as Hulu leading the way with ad formats. This year it announced \\u2018pause ads\\u2019 and \\u2018binge ads\\u2019 and is actively working on the development of other platforms for 2020, namely their \\u2018transactional ad format\\u2019. The latter will offer viewers a second screen to interact with a brand\\u2019s advertisements on their terms.<\\/p>\\n<p><b>The rise of programmatic<\\/b><br>Similar to the rise of connected television and TV streaming services, online, and digital radio is on the rise. During 2020 and beyond, this will continue to be a great space to target as it\\u2019s still establishing itself.<br>Head of automation for Europe at Spotify, Zuzanna Gierlinska told The Drum: \\u201cWe\\u2019re seeing a tipping point where consumers will spend the next decade in screenless media. Increasingly people are using when they\\u2019re working, cooking, or driving. It just enables more touchpoints with people in ways brands can get with visual media.\\u201d<br>This is an exciting shift! As it opens up a new way for a brand to interact with its customers and broadens possibilities. This is certainly a programmatic trend to embrace in 2020, as Zuzanna notes: \\u201cIn the last year we\\u2019ve seen a marked shift in brands leaning in and trying it as a medium.\\u201d<br>There are still several challenges for advertisers targeting campaigns in the television space due to factors such as privacy issues. However, these challenges are becoming easier to navigate and are more than worth attempting to overcome as these are two of a handful of programmatic trends set to sky-rocket.<\\/p>\\n<p><b>4. Dynamic Creative Optimisation comes of age<\\/b><br>Produce the last word display campaign with the assistance of 1 of the 2020s most enjoyable programmatic trends. Dynamic creative optimization (DCO) is set to come of age in 2020, and it\\u2019s fast becoming an advertising essential.<br>By using the best processes and tools, implementing DCO for brands is a breeze. 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A large part of this awareness is made via Point of Sales Merchandising, Shopfront Activations, On-ground engagement programs through Market Storming, Nukkad Natak, local connect activities and festivals.<\\/p>\\n<p>With this context, Transsion\\u2019 s sub-brand itel has crafted a differential marketing strategy that varied from region to region, counting on consumer requirements, language and sensibilities with the proper balance of conventional and unconventional marketing initiatives to ensure brand connect, saliency and visibility.<\\/p>\\n<p><b>4. Focus on the right medium to create connect<br><\\/b>With the advent of the internet in hinterlands, the rural market is constantly evolving. As per the InMobi research report, over the next five years, it is expected that 9 out of every 10 new Internet users in India are likely to prefer regional languages to access the Internet. 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SEO vs. Off-Page SEO\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"12af68f6\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"2cd7df69\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3c996eeb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Off-page SEO is nothing quite different to mention link building. Link building (or \\u201coff-page SEO\\u201d) is the process of acquiring backlinks to your website.<\\/p>\\n<p>While on-page SEO is the foundation you need to rank, you\\u2019ll usually need a substantial off-site SEO plan to acquire backlinks to your pages and website as a whole. It\\u2019s possible to rank without many backlinks, but in most cases, you\\u2019ll need them.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5ab7190\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"3aa7612\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0ee3bad\",\"elType\":\"widget\",\"settings\":{\"title\":\"The Complete On-Page SEO Checklist\",\"header_size\":\"h5\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1c2ffbb\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"d5ced3f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0cc5ad8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Now it\\u2019s time to show you how to do on-page SEO step-by-step. Just follow this checklist and you\\u2019ll achieve a wonderfully optimized page.<\\/p>\\n<p><b>Performance<br \\/><\\/b>1. Do you have a Google Analytics tracking set up?<br \\/>You need how to live the SEO performance of your page. Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky.<br \\/>Just confirm you\'ve got how to trace organic search traffic and conversions.<\\/p>\\n<p>2. Are you tracking your primary keyword phrase?<br \\/>Tracking individual keywords isn\\u2019t as straightforward because it wont to be due to localization, personalization, and other factors.<br \\/>However, you should still be tracking your primary keyword just to make sure you\\u2019re on the right track.<\\/p>\\n<p><b>Crawling &amp; Indexing<br \\/><\\/b>3. Is your page crawlable?<br \\/>You simply can\\u2019t rank if Google\\u2019s spiders can\\u2019t access your page. Your robots.txt file and \\u201cNoIndex\\u201d tags are two common culprits you need to look out for.<\\/p>\\n<p>4. Is your page indexable?<br \\/>Having a \\u201ccrawlable\\u201d page is that the initiative to ranking in Google. The second step is making sure that your page gets indexed.<br \\/>The best thanks to checking if your page is correctly indexed are to repeat your URL and paste it into Google.<\\/p>\\n<p>Established pages should show up. If they don\\u2019t, then you need to take some additional steps.<\\/p>\\n<p><b>Keywords<br \\/><\\/b>5. Are you targeting the right keyword?<br \\/>Some people overestimate their ability to rank for certain keywords. You need to travel through extensive keyword qualification and competitor analysis processes to make sure that you\\u2019re targeting the proper keywords.<\\/p>\\n<p>6. Have you already targeted this keyword?<br \\/>Keyword cannibalization (when multiple pages target an equivalent primary keyword phrase) are some things you would like to stay tabs on.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1a322e9\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"d8b0c77\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8f137c9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Here\\u2019s what you need to know:\",\"header_size\":\"h5\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"aae70df\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"f37287a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"be7967c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Target one primary keyword per page then specialize in creating (and updating) that one page.\\nDon\\u2019t create or optimize another page for an equivalent primary keyword.\\nFor example, on Gotch SEO, I even have a blog post about the way to do an SEO audit (informational intent) then I even have a page targeting \\u201cSEO audit service\\u201d (transactional intent).\\n<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"74b3c3f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"18117ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"28aa728\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>7. Does your page satisfy search intent? <br>If you\\u2019ve been following my work or you\\u2019re a member of Gotch SEO Academy, then I know you\\u2019re sick of me talking about this. But the truth is, it\\u2019s so incredibly important and it\\u2019s something that a lot of websites get wrong.<br>There are 4 primary categories of search intent: <br>Informational \\u2013 \\u201chow to get backlinks\\u201d <br>Transactional \\u2013 \\u201cbuy backlinks\\u201d <br>Comparison \\u2013 \\u201cMoz vs. Ahrefs\\u201d <br>Navigational \\u2013 \\u201cGotch SEO\\u201d <\\/p>\\n<p>8. Is your primary keyword in the title? <br>While SEOs don\\u2019t agree on everything, most would have a tough time disputing that your primary keyword should be in your page\\u2019s title tag. If you are doing anything on this checklist, confirm your target keyword is within the title. <br>But if on-page SEO was as simple as placing your keyword within the title, then there would be tons more successful SEOs. <br><b>Here\\u2019s the truth:<\\/b> <br>That\\u2019s a bare minimum on-page SEO action. <br>To take your title tag optimization up another notch, you would like to enhance its clickability. <br><br>9. Is your title click worthy? <br>Google uses the words in your title tag to know what your page is about. But there\\u2019s another side of title tags you would like to understand: <br><b>Click Through Rate (CTR)<\\/b>. <br>You can find your website\\u2019s SERP CTR performance in Google Search Console once you click on \\u201cPerformance\\u201d <br><br>10. Can you add modifiers to your title? <br>Title modifiers like \\u201cbest\\u201d, \\u201ctop\\u201d, or the year (\\u201c2019\\u201d) can assist you to capture more long-tail organic search traffic. <br><br>11. Have you used all your title tags for example - real estate? <br>Titles are often as long as 65 characters before being truncated in Google\\u2019s SERPs. You should take full advantage of this character in real estate.<br>Make sure your keyword is towards the front of the title, but then, you ought to use all the copywriting techniques you\'ll to entice searchers to click on your result. <br>You can use Screaming Frog to seek out all titles under or over 65 characters once you click \\u201cPage Titles\\u201d and click on the \\u201cFilter\\u201d dropdown. <br><br>12. Is your page title wrapped in an H1 tag? <br>Every page on your website should have an H1 tag. You can use Screaming Frog SEO Spider to seek out what pages don\\u2019t currently have H1s. <br>Just click the \\u201cH1\\u201d tab and choose \\u201cMissing H1s\\u201d from the \\u201cFilter\\u201d dropdown. <br><br>13. Is your primary keyword within the meta description? <br>Google often rewrites meta descriptions, but it\\u2019s a still good idea to write a descriptive one that includes your primary keyword. <br><br>14. Is your meta description click worthy? <br>Like your title, you should try to make your meta description as click worthy as possible. <br><br>15. Is your primary keyword in the URL? <br>In my experience, pages that have the first keyword within the URL tend to perform better. Google also claims that having your keyword in the URL is a very small ranking factor. <br><br>16. Is your URL structure lean? <br>The main reason for shortening your URLs is for UX. That\\u2019s because long URLs are hard to recollect and difficult to share. <br>With that said, there are no benefits of having long URLs. <br><br>17. Is your primary keyword within the first sentence?<br>It\\u2019s extremely challenging to check micro on-page SEO factors like placing your keyword phrase within the first sentence, but it\\u2019s something I\\u2019ve always personally done. <br><br>18. Compare keyword density aggressiveness with competitors? <br>Many argue that you shouldn\\u2019t pay attention to keyword density. I agree for the most part. You should write your content within the most natural way possible and therefore the density should work its answer. <br>However, it doesn\\u2019t hurt to see the competition to spot the typical keyword density for your target keyword phrase. <br><br>19. Have you ever added variations of your primary keyword into the copy? <br>Try structuring pages around one primary keyword. However, you ought to also attempt to rank that page for all the closely-related variations also. <br><br>20. have you ever added synonyms (LSI keywords) of your primary keyword into the copy? <br>Google\\u2019s Hummingbird algorithm is meant to rank pages supported themes, not just keywords. While it\\u2019s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it. <br>If you examine my \\u201cbacklinks\\u201d guide, you\\u2019ll see this in action. Every single section on that page was deliberate. <br><br><b>Content <\\/b><br>21. Is your page different &amp; better than your competitors?<br>&nbsp;Unique is better than long. Every page on your website (that you want to rank) needs to bring something new and fresh to the table. <br>While writing always think \\u201cHow should page look different than what it is currently (will it add more value)?\\u201d <br>This is much easier when you\\u2019re competing for Informational queries.<br><br>&nbsp;22. Have you used keyword variations, LSIs, or synonyms in your headings? Your H1 tag is often almost like your title tag, but your other headings should include variations of your primary keyword, LSIs, and synonyms. <br><br>23. Is your copy using bullet points and numbered lists?<br>Use bullet points and numbered lists as frequently as you can. <br><br>24. Is your copy written well? <br>Some SEOs forget that not all writing is made equally. Just because you wrote 2,000 words doesn\\u2019t mean it\\u2019s good. Writing is a skill and some people are further along than others. <br><br><b>Images <\\/b><br>25. Are your images unique to your website? <br>Like writing, not all images are created equally. Always strive to possess UNIQUE images and graphics on your page. <br>This may require hiring a graphic designer or photographer, but it\\u2019s a worthwhile investment because it will improve the quality\\/appeal of your page.<br>Plus, it\\u2019ll improve your brand\\u2019s perception if you put in that extra effort. <br><br>26. Are the videos relevant to page\\/primary keyword? <br>Like your images and replica, the video must be hyper relevant to the page\\u2019s content. <br><br>27. Are the videos hosted on the right platform? <br>Deciding where to host your videos is important from both an SEO and a business perspective. From an SEO perspective, YouTube is king because it\\u2019s the biggest video search engine by far. 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You can easily trust them with your business.\",\"_id\":\"3c6e686\"}],\"_element_id\":\"testimonial\"},\"elements\":[],\"widgetType\":\"rogan_testimonials_agency\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad9da6c\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"5b63cfa\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3b1aa19\",\"elType\":\"widget\",\"settings\":{\"title\":\"Blog\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_id\":\"blog\",\"_padding\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b85b04b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"68caa91\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d734ae0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Get updated with the latest trend\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c53e635\",\"elType\":\"section\",\"settings\":{\"layout\":\"full_width\",\"gap\":\"no\"},\"elements\":[{\"id\":\"38c7ee5\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"5e50dde\",\"elType\":\"widget\",\"settings\":{\"show_count\":3,\"order\":\"DESC\"},\"elements\":[],\"widgetType\":\"rogan_blog_masonry_grid\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5cf5fc12\",\"elType\":\"section\",\"settings\":{\"layout\":\"full_width\",\"gap\":\"no\",\"_element_id\":\"contact-us\"},\"elements\":[{\"id\":\"3f705369\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"6158aef6\",\"elType\":\"widget\",\"settings\":{\"upper_title\":\"CONTACT US\",\"main_title\":\"Fill up the form and we will soon get in touch to have a Spectacular \\n<br>\\n<i>Experience<\\/i>\",\"content\":\"Let us talk about Your Brand\\n<h6><a class=\\\"call-to-dial\\\" href=\\\"tel:+91 9920646569\\\">+91 9920646569<\\/a><\\/h6>\",\"shortcode\":\"[contact-form-7 id=\\\"4603\\\" title=\\\"contact_form_creative_agency_onu\\\"]\",\"upper_title_typography_font_size\":{\"unit\":\"px\",\"size\":74,\"sizes\":[]},\"main_title_typography_font_size\":{\"unit\":\"px\",\"size\":119,\"sizes\":[]},\"is_shape_color3\":\"\"},\"elements\":[],\"widgetType\":\"rogan_contact_form_onu\"}],\"isInner\":false}],\"isInner\":false}]'),(9261,5077,'_wp_page_template','default'),(9262,5077,'_elementor_edit_mode','builder'),(9263,5077,'_elementor_template_type','wp-post'),(9264,5077,'_elementor_version','2.9.8'),(9265,5077,'_elementor_data','[{\"id\":\"2fe595b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ce0301c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"58e6d97\",\"elType\":\"widget\",\"settings\":{\"title\":\" Why Programmatic Ads are getting buzz in the market\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4e7cedd2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"15d19c2f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"46dab3f4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Programmatic advertising is now the dominant form of buying and optimizing digital advertising. Knowing the fundamentals of programmatic and the way it works is important for marketers.<\\/p>\\n<p>Why? It\\u2019s a major component of modern advertising. The uprising of programmatic channels means they\\u2019re at the forefront of the agenda for digital marketers everywhere \\u2013 making it essential to be on the pulse of programmatic trends.<br>If you\\u2019re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide, you\\u2019ll discover all you need to know about this indispensable aspect of modern advertising.<br>Yet, what does the future look like for programmatic? It has been predicted that almost 88% of US digital display ad dollars will be transacted programmatically by 2021, which equates to a staggering $81 billion!<br>Numbers like that are impossible to ignore. That\\u2019s why, within this blog, we are shining a light on the top programmatic trends to adopt in your digital advertising for 2020. These trends include the following:<\\/p>\\n<p><b>1. The continuation of programmatic growth<\\/b><br>As we highlighted in the introduction, it\\u2019s been forecast that up to 88% of digital display ad dollars in the US will be exchanged programmatically by 2021. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend.<br>Furthermore, of the USA, Canada, the UK, and Denmark, Zenith\\u2019s insight predicts that programmatic advertising will climb over 80% in all four of these markets when it comes to all digital media by 2020.<br>Additionally, the duopoly of Facebook and Google is set to continue to dominate the market in the USA. EMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers\\u2019 total programmatic display budgets. It has also predicted that this slice of the ad spend pie will increase further during 2020 \\u2013 climbing to a huge 63%.<\\/p>\\n<p><b>2. High impact ad creatives to return<\\/b><br>High impact ad creatives are making a big resurgence in 2020 thanks to the rise of creative DCO (dynamic creative optimization). Through the utilization of a CMP (creative management platform), brands can now easily implement creative DCO.<br>These high impact ads are visually captivating and designed to hold the attention of the audience. The success of high impact ad creatives relies on several factors. These include: using the correct ad formats in the right environment \\u2013 making them viewable. And ensuring that viewability is matched by memorability.<br>However, viewability doesn\\u2019t always translate to memorability. Kargo and Tobii produced a whitepaper investigating this precise topic. The report advises that marketers shouldn\\u2019t focus on viewability, but rather update their measurement scores to include a score for creative. Thus, underlining the importance of high impact ads.<br><b>The report\\u2019s conclusion highlights the following point:<\\/b><br>\\u201cResearch shows that factors such as ad creative and messaging, ad placement, and the digital environments in which brands advertise in are critical to the overall advertising mix and can lead to building greater brand awareness down the road .\\u201d<br>Creativity for creativity\\u2019s sake won\\u2019t wash with consumers. No matter how high impact the creative is, if it\\u2019s intrusive it will reflect poorly on your brand. Relevance is key. Using the correct formula, your brand can produce well thought out, timely, personalized, and innovative advertising with a focus on creativity.<\\/p>\\n<p><b>3. Programmatic TV and audio<br><\\/b>The rise and rise of connected TV are driving notable growth in programmatic television advertising. Television streaming is growing year on year with new services being launching all the time, opening up a wealth of opportunity for digital marketers.<br>An eMarketer forecast that the number of connected TV users in the US will climb to 204.1 million. More than 60% of the country\\u2019s population!<br>Programmatic was launched into the mainstream in 2019 with streaming services such as Hulu leading the way with ad formats. This year it announced \\u2018pause ads\\u2019 and \\u2018binge ads\\u2019 and is actively working on the development of other platforms for 2020, namely their \\u2018transactional ad format\\u2019. The latter will offer viewers a second screen to interact with a brand\\u2019s advertisements on their terms.<\\/p>\\n<p><b>The rise of programmatic<\\/b><br>Similar to the rise of connected television and TV streaming services, online, and digital radio is on the rise. During 2020 and beyond, this will continue to be a great space to target as it\\u2019s still establishing itself.<br>Head of automation for Europe at Spotify, Zuzanna Gierlinska told The Drum: \\u201cWe\\u2019re seeing a tipping point where consumers will spend the next decade in screenless media. Increasingly people are using when they\\u2019re working, cooking, or driving. It just enables more touchpoints with people in ways brands can get with visual media.\\u201d<br>This is an exciting shift! As it opens up a new way for a brand to interact with its customers and broadens possibilities. This is certainly a programmatic trend to embrace in 2020, as Zuzanna notes: \\u201cIn the last year we\\u2019ve seen a marked shift in brands leaning in and trying it as a medium.\\u201d<br>There are still several challenges for advertisers targeting campaigns in the television space due to factors such as privacy issues. However, these challenges are becoming easier to navigate and are more than worth attempting to overcome as these are two of a handful of programmatic trends set to sky-rocket.<\\/p>\\n<p><b>4. Dynamic Creative Optimisation comes of age<\\/b><br>Produce the last word display campaign with the assistance of 1 of the 2020s most enjoyable programmatic trends. Dynamic creative optimization (DCO) is set to come of age in 2020, and it\\u2019s fast becoming an advertising essential.<br>By using the best processes and tools, implementing DCO for brands is a breeze. Furthermore, the mixture of a DCO platform and a CMP, like Banneerflow, enables brands to supply, and control, thousands of real-time, dynamic creatives. All of which are far more engaging and interactive than simple variations of copy and text.<br>Indeed, there are many advantages of using a CMP for a brand when it comes to DCO. For example, it frees up time for your marketing team to be more creative. Meaning a better return on investment (ROI) as designers are quicker to produce advanced designs. Further enhancing your DCO efforts and personalization with viewers.<br>What\\u2019s more, there is no better programmatic trend to drive conversions for a brand. By making use of valuable customer data, brands can remain relevant and provide timely offers to their customers. 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