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Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br \\/><br \\/>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br \\/><br \\/>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. The best tags to use are the ones that your customers are using themselves. Follow tags relevant to your customers to see the type of content that\\u2019s there, and work out how you can fit in. Make sure to link and comment on posts by other users in the hashtags you want to stay relevant to. If you are engaging in the community around a hashtag, not just broadcasting to it, then your posts will be shown more amongst other people in that same community.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9465,5088,'_thumbnail_id','786'),(9466,5088,'_wp_page_template','default'),(9467,5088,'_elementor_edit_mode','builder'),(9468,5088,'_elementor_template_type','wp-post'),(9469,5088,'_elementor_version','2.9.8'),(9470,5088,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<\\/p>\\n<p>What Social Media Platform to Use<\\/p>\\n<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p>Instagram \\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p>Snapchat \\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p>Facebook \\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p>Twitter \\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<br>Pinterest \\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p>LinkedIn \\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9473,5089,'_thumbnail_id','786'),(9474,5089,'_wp_page_template','default'),(9475,5089,'_elementor_edit_mode','builder'),(9476,5089,'_elementor_template_type','wp-post'),(9477,5089,'_elementor_version','2.9.8'),(9478,5089,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br \\/>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9481,5090,'_thumbnail_id','786'),(9482,5090,'_wp_page_template','default'),(9483,5090,'_elementor_edit_mode','builder'),(9484,5090,'_elementor_template_type','wp-post'),(9485,5090,'_elementor_version','2.9.8'),(9486,5090,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br \\/>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br><br>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br><br>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. The best tags to use are the ones that your customers are using themselves. Follow tags relevant to your customers to see the type of content that\\u2019s there, and work out how you can fit in. Make sure to link and comment on posts by other users in the hashtags you want to stay relevant to. If you are engaging in the community around a hashtag, not just broadcasting to it, then your posts will be shown more amongst other people in that same community.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9490,5091,'_thumbnail_id','786'),(9491,5091,'_wp_page_template','default'),(9492,5091,'_elementor_edit_mode','builder'),(9493,5091,'_elementor_template_type','wp-post'),(9494,5091,'_elementor_version','2.9.8'),(9495,5091,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<br><br><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br \\/><br \\/>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br \\/><br \\/>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. The best tags to use are the ones that your customers are using themselves. Follow tags relevant to your customers to see the type of content that\\u2019s there, and work out how you can fit in. Make sure to link and comment on posts by other users in the hashtags you want to stay relevant to. If you are engaging in the community around a hashtag, not just broadcasting to it, then your posts will be shown more amongst other people in that same community.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(14348,5390,'_elementor_data','[{\"id\":\"6ab5f255\",\"elType\":\"section\",\"settings\":{\"stretch_section\":\"section-stretched\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"padding\":{\"unit\":\"px\",\"top\":\"250\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"100\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"559d8639\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"5cf4200a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Our Address<\\/p>\",\"align\":\"center\",\"text_color\":\"rgba(147,155,169,0.5)\",\"typography_typography\":\"custom\",\"typography_text_transform\":\"uppercase\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"50f3a444\",\"elType\":\"widget\",\"settings\":{\"title\":\"Fill up the form and we will soon get in touch to have a Spectacular 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Location\",\"header_size\":\"h5\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"35\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5b734ea7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"Office No. 66, Third Floor, Aditya Industrial Estate, Off, Chincholi Bunder Rd, Mindspace, Malad West, Mumbai, Maharashtra 400064\",\"align\":\"center\",\"typography_typography\":\"custom\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"1cb5a570\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"44f5728\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":3996,\"url\":\"http:\\/\\/wordpress.creativegigs.net\\/rogan\\/wp-content\\/uploads\\/2019\\/07\\/icon60.svg\"},\"image_size\":\"full\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"22aef739\",\"elType\":\"widget\",\"settings\":{\"title\":\"Email & Phone\",\"header_size\":\"h5\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"35\",\"left\":\"0\",\"isLinked\":false},\"_margin_mobile\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"30\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6490dc9d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<a href=\\\"mailto:info@crayonsdigital.com\\\">info@crayonsdigital.com<\\/a>\\n\\n<a href=\\\"tel:+91 9920646569\\\">\\n+91 9920646569<\\/a>\",\"align\":\"center\",\"typography_typography\":\"custom\",\"text_color\":\"#6a6c72\",\"_css_classes\":\"address-block\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"1f7f2ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":33,\"_inline_size\":null},\"elements\":[{\"id\":\"ddd0dc2\",\"elType\":\"widget\",\"settings\":{\"image\":{\"id\":3997,\"url\":\"http:\\/\\/wordpress.creativegigs.net\\/rogan\\/wp-content\\/uploads\\/2019\\/07\\/icon61.svg\"},\"image_size\":\"full\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"3a69cbb7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Get In Touch\",\"header_size\":\"h5\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"35\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"62f907f1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Also find us social media below<\\/p>\",\"align\":\"center\",\"typography_typography\":\"custom\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2763d904\",\"elType\":\"widget\",\"settings\":{\"social_icon_list\":[{\"social\":\"fa fa-facebook\",\"_id\":\"32dcbf3\",\"link\":{\"url\":\"https:\\/\\/www.facebook.com\\/crayonsdigital\\/\",\"is_external\":\"true\",\"nofollow\":\"\"},\"social_icon\":{\"value\":\"fab fa-facebook-f\",\"library\":\"fa-brands\"},\"item_icon_color\":\"default\",\"item_icon_primary_color\":\"\",\"item_icon_secondary_color\":\"#3B5998\",\"__fa4_migrated\":{\"social_icon\":true}},{\"social_icon\":{\"value\":\"fab fa-linkedin-in\",\"library\":\"fa-brands\"},\"link\":{\"url\":\"\",\"is_external\":\"true\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"item_icon_color\":\"default\",\"item_icon_primary_color\":\"\",\"item_icon_secondary_color\":\"#0077B5\",\"_id\":\"00bc12d\"},{\"social_icon\":{\"value\":\"fab fa-instagram\",\"library\":\"fa-brands\"},\"link\":{\"url\":\"https:\\/\\/www.instagram.com\\/crayonsdigital\\/\",\"is_external\":\"true\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"item_icon_color\":\"custom\",\"item_icon_primary_color\":\"\",\"item_icon_secondary_color\":\"\",\"_id\":\"b72f655\"}],\"shape\":\"circle\",\"icon_color\":\"custom\",\"icon_primary_color\":\"rgba(193,193,193,0)\",\"icon_size\":{\"unit\":\"px\",\"size\":20},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"icon_secondary_color\":\"#d3d3d3\",\"hover_secondary_color\":\"#ff3a46\"},\"elements\":[],\"widgetType\":\"social-icons\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"cc3e1c6\",\"elType\":\"section\",\"settings\":{\"stretch_section\":\"section-stretched\",\"layout\":\"full_width\",\"gap\":\"no\",\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"50\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"546eca51\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"6c94dae\",\"elType\":\"widget\",\"settings\":{\"map_api\":\"AIzaSyAXA1Jd2Fdj2JGJO3Pf2asKcB9EEyhAP6o\",\"lat\":\"19.1776965\",\"lng\":\"72.8350697\",\"content\":\"<img class=\\\"alignnone size-medium wp-image-855\\\" role=\\\"img\\\" src=\\\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/logo_n-e1590499215967.png\\\" alt=\\\"\\\" width=\\\"60\\\" height=\\\"91\\\" \\/>\\n\\nOffice No. 66, Third Floor, Aditya Industrial Estate, Off, Chincholi Bunder Rd, Mindspace, Malad West, Mumbai, Maharashtra 400064\",\"_margin\":{\"unit\":\"px\",\"top\":\"-170\",\"right\":\"-70\",\"bottom\":\"0\",\"left\":\"-70\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"rogan_map\"}],\"isInner\":false},{\"id\":\"6de0aef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#2f2f2f\",\"padding\":{\"unit\":\"px\",\"top\":\"60\",\"right\":\"15\",\"bottom\":\"80\",\"left\":\"100\",\"isLinked\":false},\"padding_tablet\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"30\",\"bottom\":\"30\",\"left\":\"30\",\"isLinked\":true}},\"elements\":[{\"id\":\"e0b2118\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[contact-form-7 id=\\\"1141\\\" title=\\\"Contact Form Agency\\\" html_class=\\\"form form-style-three\\\" html_id=\\\"contact-form\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false}]'),(9564,5093,'_wp_attached_file','2020/05/Rivana.png'),(9500,5092,'_thumbnail_id','786'),(9501,5092,'_wp_page_template','default'),(9502,5092,'_elementor_edit_mode','builder'),(9503,5092,'_elementor_template_type','wp-post'),(9504,5092,'_elementor_version','2.9.8'),(9505,5092,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<br><br><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br \\/><br \\/>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br \\/><br \\/>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. 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Thank you and all the best guys!\",\"_id\":\"ca849b1\"},{\"author_name\":\"DesireClinic\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/1.png\",\"id\":5098},\"contents\":\"Excellent SEO work on my Brand , they pack a punch on digital marketing strategy and execution.Thank you for bringing my brand\\u2019s website on first page of Google\",\"_id\":\"6df8db1\"},{\"author_name\":\"Myrah\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/Myrah.png\",\"id\":5099},\"contents\":\"An amazing strategy and out of the box thinking. Recommended for 360 degree marketing.A go to company for all your digital marketing problems. 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<i>Gallery.<\\/i>\",\"btn_label\":\"View Gallery\",\"gallery_text\":\"+\",\"gallery\":[{\"id\":4584,\"url\":\"https:\\/\\/wordpress.creativegigs.net\\/rogan\\/wp-content\\/uploads\\/2020\\/01\\/img1.jpg\"},{\"id\":4585,\"url\":\"https:\\/\\/wordpress.creativegigs.net\\/rogan\\/wp-content\\/uploads\\/2020\\/01\\/img2.jpg\"},{\"id\":4586,\"url\":\"https:\\/\\/wordpress.creativegigs.net\\/rogan\\/wp-content\\/uploads\\/2020\\/01\\/img3.jpg\"}],\"_element_id\":\"project-gallery\",\"btn_url\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/gallery\\/\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"}},\"elements\":[],\"widgetType\":\"rogan_gallery_two\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"f3102aa\",\"elType\":\"section\",\"settings\":{\"layout\":\"full_width\",\"gap\":\"no\"},\"elements\":[{\"id\":\"e079f2c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"d49054e\",\"elType\":\"widget\",\"settings\":{\"upper_title\":\"Clients Speak\",\"main_title\":\"The Higher Standards. The Happiest Customers.\",\"testimonials_sliders\":[{\"author_name\":\"Rivana\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/Rivana.png\",\"id\":5093},\"contents\":\"Great Work by the team of Crayons Digital, it has really helped my brand to achieve our targets! The strategy and planning for my brand that you guys have done, no doubt will give my brand great revenue\",\"_id\":\"f2cd020\"},{\"author_name\":\"Boomlive\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/BOOM.png\",\"id\":5096},\"contents\":\"Thanks for your service of social media marketing Your team was always responsive and the job was done with high quality. A great company who can manage all your digital marketing stuff under one roof.\",\"_id\":\"2888076\"},{\"author_name\":\"Agastya International Foundation\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/Aga.png\",\"id\":5097},\"contents\":\"Great strategy, and reporting. You guys did a fantastic job for us in getting more inquiries and closing them by optimising the sales funnel. Also, by giving a few suggestions for offline that worked like wonders. Thank you and all the best guys!\",\"_id\":\"ca849b1\"},{\"author_name\":\"DesireClinic\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/1.png\",\"id\":5098},\"contents\":\"Excellent SEO work on my Brand , they pack a punch on digital marketing strategy and execution.Thank you for bringing my brand\\u2019s website on first page of Google\",\"_id\":\"6df8db1\"},{\"author_name\":\"Myrah\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/Myrah.png\",\"id\":5099},\"contents\":\"An amazing strategy and out of the box thinking. Recommended for 360 degree marketing.A go to company for all your digital marketing problems. The team is immensely talented and creative\",\"_id\":\"6dc5bf9\"},{\"author_name\":\"JeNVee HealthCare\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/JenVee.png\",\"id\":5100},\"contents\":\"Crayons Digital\\u2019s team looked after all my marketing strategies which led to a lot of leads for my company. They not only deliver their work with quality but they also deliver it on time. Thank you Guys\",\"_id\":\"61b82ac\"},{\"author_name\":\"India Food Network\",\"designation\":\"\",\"author_img\":{\"url\":\"https:\\/\\/crayonsdigital.com\\/wp-content\\/uploads\\/2020\\/05\\/IFN.png\",\"id\":5101},\"contents\":\"One of the few digital marketing agencies in Mumbai that focus on delivering high level digital solutions. They knew how to grow my brand and the employee culture is absolutely fabulous. You can easily trust them with your business.\",\"_id\":\"3c6e686\"}],\"_element_id\":\"testimonial\"},\"elements\":[],\"widgetType\":\"rogan_testimonials_agency\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad9da6c\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"5b63cfa\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3b1aa19\",\"elType\":\"widget\",\"settings\":{\"title\":\"Blog\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_element_id\":\"blog\",\"_padding\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b85b04b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"68caa91\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d734ae0\",\"elType\":\"widget\",\"settings\":{\"title\":\"Get updated with the latest trend\",\"align\":\"center\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c53e635\",\"elType\":\"section\",\"settings\":{\"layout\":\"full_width\",\"gap\":\"no\"},\"elements\":[{\"id\":\"38c7ee5\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"5e50dde\",\"elType\":\"widget\",\"settings\":{\"show_count\":3,\"order\":\"DESC\"},\"elements\":[],\"widgetType\":\"rogan_blog_masonry_grid\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5cf5fc12\",\"elType\":\"section\",\"settings\":{\"layout\":\"full_width\",\"gap\":\"no\",\"_element_id\":\"contact-us\"},\"elements\":[{\"id\":\"3f705369\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"6158aef6\",\"elType\":\"widget\",\"settings\":{\"upper_title\":\"CONTACT US\",\"main_title\":\"Fill up the form and we will soon get in touch to have a Spectacular \\n<br>\\n<i>Experience<\\/i>\",\"content\":\"Let us talk about Your Brand\\n<h6><a class=\\\"call-to-dial\\\" href=\\\"tel:+91 9920646569\\\">+91 9920646569<\\/a><\\/h6>\",\"shortcode\":\"[contact-form-7 id=\\\"4603\\\" title=\\\"contact_form_creative_agency_onu\\\"]\",\"upper_title_typography_font_size\":{\"unit\":\"px\",\"size\":74,\"sizes\":[]},\"main_title_typography_font_size\":{\"unit\":\"px\",\"size\":119,\"sizes\":[]},\"is_shape_color3\":\"\"},\"elements\":[],\"widgetType\":\"rogan_contact_form_onu\"}],\"isInner\":false}],\"isInner\":false}]'),(9724,5106,'_thumbnail_id','1220'),(9725,5106,'_wp_page_template','default'),(9726,5106,'_elementor_edit_mode','builder'),(9727,5106,'_elementor_template_type','wp-post'),(9728,5106,'_elementor_version','2.9.8'),(9729,5106,'_elementor_data','[{\"id\":\"3cd7a7b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"4612bd0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3a8720c6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Social media isn\\u2019t just a helpful tool for the younger generation. They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<br><br><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br \\/><br \\/>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br \\/><br \\/>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. The best tags to use are the ones that your customers are using themselves. Follow tags relevant to your customers to see the type of content that\\u2019s there, and work out how you can fit in. Make sure to link and comment on posts by other users in the hashtags you want to stay relevant to. 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They live and breathe it, in a world where a WiFi connection has become as necessary as running water or electricity. Who are the youth of today? In a nutshell, your potential customers and certainly your customers of the future. Businesses who fail to engage with young people on social media platforms risk being left behind.<br>Many a time I\\u2019ve battled with a client over the benefits of their social media use when the return on investment is much clearer for search and display advertising. With an ad like that, you\\u2019re targeting people who are actively engaged or trying to buy, which is brilliant! But young people spend most of their time in a passive state, especially on social media. So you need to use the platform to engage them, and let them get to know you. Then when they do switch on and they\\u2019re ready to buy, your products and services become their obvious choice. This is especially the case when they need to involve their parents in their buying decisions.<br><br><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d197cf0\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ad03eeb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f6f3751\",\"elType\":\"widget\",\"settings\":{\"title\":\"What Social Media Platform to Use\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"21dd68f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"b683f0c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ec7c18f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Young people use social media very differently to their parents. They\\u2019re not on the same platforms, and actively try to avoid spending much time in the same places. If Mum is on Facebook all the time, the young person will not be.<\\/p>\\n<p><b>Instagram <\\/b>\\u2013 Is very popular with young people, 59% of young people engage with this medium. It appeals to their creative side and you can quickly capture millennials\\u2019 attention with stunning visuals. Instagram Stories are also a great way to connect with younger users. The marketing benefits of using Instagram are dramatic, according to Hootsuite \\u201c75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.\\u201d<\\/p>\\n<p><b>Snapchat <\\/b>\\u2013 A Pew Research Centre survey reported 78% of 18 \\u2013 24 year-olds used Snapchat, many of them multiple times a day. Although they\\u2019ve been facing stiff competition from Instagram, and have harmed their user stats with an unpopular redesign, the platform is still incredibly well used. Its main appeal is how befuddled \\u2018grown ups\\u2019 are by the platform, meaning their parents are unlikely to be notified of their every move! On the other hand though, it\\u2019s marketing tools are challenging to use effectively, and users respond less well to branded content. Snapchat is a tough nut to crack!<\\/p>\\n<p><b>Facebook <\\/b>\\u2013 This is an easy to use, relatable platform. There has been some debate about whether Facebook is falling out of fashion with young people. The older generation are increasingly using and seeing the benefits of Facebook but it is still an established platform and remains popular with younger people too. Facebook Live has helped keep it relevant and this is where it\\u2019s at if you want to reach the biggest audience. If you\\u2019re running a Facebook Page already, have a look at the demographic stats in your own Insights page. Are you reaching the people you want to? If not, it may be time to rethink your strategy.<\\/p>\\n<p><b>Twitter <\\/b>\\u2013 Half of the younger generation use Twitter and in the UK the majority of users are under the age of 34 (Hootsuite). If you consider the 3 most followed Twitter users are Katy Perry (109 million ), Justin Bieber (106 million), and Barack Obama (102 million) it gives you a good indication of the demographic engaging with the medium. It appeals because the information is up to date, newsworthy and it\\u2019s a great platform for sharing an opinion. It\\u2019s less popular with teenagers than some of the other options here, but if young adults are your target audience, and you have a regular feed of news-worthy content, it can be a great medium for you!<\\/p>\\n<p><b>Pinterest <\\/b>\\u2013 This platform is significantly more popular with women than men. Users post aspirational lifestyle tips, how to guide, recipes, pictures, and shopping galleries. It is a growing platform for businesses and a good way to increase your presence. If you pin something appealing and of value to your target audience this could increase brand awareness. You can combine your products and services with content from other users into Boards which appeal more broadly and can help get you noticed. Content on Pinterest often continues to be viewed and stay engaging over time, so it\\u2019s a great one to use if you can\\u2019t reliably produce new content week after week after week.<\\/p>\\n<p><b>LinkedIn <\\/b>\\u2013 LinkedIn is widely regarded as a professional setting for older people. It may not appeal to the younger generation, you may engage them if they are considering working in your field but are unlikely to attract younger customers through this medium.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d477e80\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"31f7a83\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c3f1024\",\"elType\":\"widget\",\"settings\":{\"title\":\"How to use Social Media?\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"63471f2\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"19ffd97\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"342b1a9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>You don\\u2019t need to be on every social media platform \\u2013 that\\u2019s a great way to get overwhelmed and struggle to do make any progress at all. My preference is always to start with your \\u2018best bet\\u2019 platform \\u2013 where are you and your audience both most comfortable. Work hard on that one platform for 3 months, and see how quickly you can grow your followers and engagement through focused efforts. Once you\\u2019ve got the hang of it, you might think about trying something new but get good at working with one platform before you start branching out all over the place.<br \\/><br \\/>You need to think about who your audience or target customer than find a way to appeal to them. Tell stories of people similar to your target audience. Everyone loves a story, especially if it resonates directly with them. Engage with people by showing them you know and understand them. Use young employees or previous customers as examples and tell their story so the content is relevant for the audience you\\u2019re aiming at.<br \\/><br \\/>Choose your hashtags carefully on Twitter and Instagram, but give them a miss on Facebook. The best tags to use are the ones that your customers are using themselves. Follow tags relevant to your customers to see the type of content that\\u2019s there, and work out how you can fit in. Make sure to link and comment on posts by other users in the hashtags you want to stay relevant to. If you are engaging in the community around a hashtag, not just broadcasting to it, then your posts will be shown more amongst other people in that same community.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9792,5107,'_elementor_controls_usage','a:4:{s:11:\"text-editor\";a:3:{s:5:\"count\";i:3;s:15:\"control_percent\";i:0;s:8:\"controls\";a:1:{s:7:\"content\";a:1:{s:14:\"section_editor\";a:1:{s:6:\"editor\";i:3;}}}}s:6:\"column\";a:3:{s:5:\"count\";i:5;s:15:\"control_percent\";i:0;s:8:\"controls\";a:1:{s:6:\"layout\";a:1:{s:6:\"layout\";a:1:{s:12:\"_inline_size\";i:4;}}}}s:7:\"section\";a:3:{s:5:\"count\";i:5;s:15:\"control_percent\";i:0;s:8:\"controls\";a:0:{}}s:13:\"rogan_heading\";a:3:{s:5:\"count\";i:2;s:15:\"control_percent\";i:1;s:8:\"controls\";a:1:{s:7:\"content\";a:1:{s:13:\"section_title\";a:2:{s:5:\"title\";i:2;s:11:\"header_size\";i:2;}}}}}'),(9794,5107,'is_banner','1'),(9795,5107,'_is_banner','field_5bcf1c8eb4909'),(9796,5107,'background_color_left',''),(9797,5107,'_background_color_left','field_5be92117b462c'),(9798,5107,'background_color_right',''),(9799,5107,'_background_color_right','field_5be92136b462d'),(9800,5107,'background_image',''),(9801,5107,'_background_image','field_5c04cc6216add'),(9802,5107,'banner_settings',''),(9803,5107,'_banner_settings','field_5c21df4018ded'),(9804,5107,'header_layout','default'),(9805,5107,'_header_layout','field_5c4fea89283cc'),(9806,5107,'menu_item_color',''),(9807,5107,'_menu_item_color','field_5c07ae546869d'),(9808,5107,'menu_item_active_color',''),(9809,5107,'_menu_item_active_color','field_5c49a03e7a579'),(9810,5107,'reverse_logo','0'),(9811,5107,'_reverse_logo','field_5c07ae5e6869e'),(9812,5107,'logo',''),(9813,5107,'_logo','field_5c233d1ef663e'),(9814,5107,'logo_sticky',''),(9815,5107,'_logo_sticky','field_5c233e04f663f'),(9816,5107,'retina_logo',''),(9817,5107,'_retina_logo','field_5c4e994e14c0d'),(9818,5107,'retina_sticky_logo',''),(9819,5107,'_retina_sticky_logo','field_5c4e997d14c0e'),(9820,5107,'header_settings',''),(9821,5107,'_header_settings','field_5c21df6418def'),(9822,5107,'page_content_padding_padding_top',''),(9823,5107,'_page_content_padding_padding_top','field_5c0795e6ec3c7'),(9824,5107,'page_content_padding_padding_bottom',''),(9825,5107,'_page_content_padding_padding_bottom','field_5c079657ec3c8'),(9826,5107,'page_content_padding',''),(9827,5107,'_page_content_padding','field_5c079574ec3c6'),(9828,5107,'colors_background_color',''),(9829,5107,'_colors_background_color','field_5c9e00071b579'),(9830,5107,'colors_font_color',''),(9831,5107,'_colors_font_color','field_5c9e001d1b57a'),(9832,5107,'colors',''),(9833,5107,'_colors','field_5c9dffe61b578'),(9834,5107,'page_settings',''),(9835,5107,'_page_settings','field_5c21df8c18df1'),(9836,5107,'banner_background_color','#fedbe8'),(9837,5107,'_banner_background_color','field_5be92117b462c'),(9838,5107,'banner_title_color',''),(9839,5107,'_banner_title_color','field_5ca9922263409'),(9840,5107,'banner_background_image',''),(9841,5107,'_banner_background_image','field_5c04cc6216add'),(9842,5107,'is_breadcrumb','1'),(9843,5107,'_is_breadcrumb','field_5cb0d7e9b9c92'),(9844,5107,'header_style','default'),(9845,5107,'_header_style','field_5c4fea89283cc'),(9971,794,'_elementor_controls_usage','a:4:{s:13:\"rogan_heading\";a:3:{s:5:\"count\";i:1;s:15:\"control_percent\";i:1;s:8:\"controls\";a:1:{s:7:\"content\";a:1:{s:13:\"section_title\";a:2:{s:5:\"title\";i:1;s:11:\"header_size\";i:1;}}}}s:6:\"column\";a:3:{s:5:\"count\";i:2;s:15:\"control_percent\";i:0;s:8:\"controls\";a:1:{s:6:\"layout\";a:1:{s:6:\"layout\";a:1:{s:12:\"_inline_size\";i:1;}}}}s:7:\"section\";a:3:{s:5:\"count\";i:2;s:15:\"control_percent\";i:0;s:8:\"controls\";a:0:{}}s:11:\"text-editor\";a:3:{s:5:\"count\";i:1;s:15:\"control_percent\";i:0;s:8:\"controls\";a:1:{s:7:\"content\";a:1:{s:14:\"section_editor\";a:1:{s:6:\"editor\";i:1;}}}}}'),(9849,5108,'_wp_page_template','default'),(9850,5108,'_elementor_edit_mode','builder'),(9851,5108,'_elementor_template_type','wp-post'),(9852,5108,'_elementor_version','2.9.8'),(9853,5108,'_elementor_data','[{\"id\":\"6b78fe0f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"18bf91c7\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"106b4bd4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>The big shift has been new internet users in India coming from smaller towns, which may not be primarily English speaking or English-comfortable. Says Vikas Tandon, managing director at Six String Ventures and ex-founder of Indigo Consulting, \\u201cEven major apps and operating systems like Facebook, Chrome, Android, WhatsApp, etc now natively support multiple Indian languages.\\u201d This provides a replacement avenue for brands to marry local insights with social media opportunities.<br>Iconic chocolate brand 5 Star, as an example, was facing stiff competition in Tamil Nadu - one among its key markets - from players like Mars, Snickers, KitKat, etc.<\\/p>\\n<p>Along with obvious choices, like middle-aged bike enthusiasts or teens interested in sports-related travel, social media is particularly adept at reaching time constrained audiences (like new moms, and shift workers - airline crew, for instance) who can\'t be reached by traditional media.<\\/p>\\n<p>Interestingly, while making the media-plan for his own book Building the right Beast \\u2013 What Really Happens in Brand Management pitched because the world\\u2019s first brand-management comic, George used specific social media platforms to drive the campaign (LinkedIn to primarily target FMCG professionals as also MBA students, Facebook\\/YouTube\\/Instagram to target comic and anime enthusiasts.). Limited budgets, during this case, made him search for even more sharp and cost-effective ways of reaching bent the TG. Brands have an avenue for focused reach like never before. Are they ready to work hard enough?<\\/p>\\n<p><b>1. Understanding the rural audience<br><\\/b>Around 35% of the population in India is below the age group of 40 and are residing in rural and semi-urban geographies. This section of the audience due to income constraints struggles to fulfill all their desires. Hence, aspires to experience products or services that are affordable, trendy, technologically advanced, and eventually enhances their social status. This segment of consumers is mindful and intellectually evolved. Rather than aimlessly following brands, these consumers settle for their instructed choices and consider the option that offers the latest features with affordability, and reliability.<\\/p>\\n<p>If we narrow down the psychographics of the target audience from itel\\u2019s perspective, currently a number 1 mobile phone brand under 5K in offline channels, this consumer segment is broadly partitioned in two types i.e. minimalists and aspirers. The minimalists are feature phone users and appearance forward to purchasing their first smartphone. While the aspirers are existing 3G or 4G smartphone users who are willing to upgrade to a better version with advanced looks, features, and technology as it is their social status card.<br>Hence, it is of utmost significance to conduct meticulous research, gain insights on their behavior, and comprehend the target audience basis their need, demand, desires, and aspiration quotient.<\\/p>\\n<p><b>2. Developing the relevant product portfolio<\\/b><br>As the rural populace seeks value, affordability, and connects everything with his social status with the purchase of products &amp; services, it becomes increasingly important to develop a product that is relevant to their needs, desires, and aspirations.<\\/p>\\n<p>For instance, in the mobile phone industry, to cater value-seeking attributes among this rural populace, handset manufacturers and service providers joined hands to offer bundle offers i.e. handset with a service offer comprising free mobile data and cashback.<\\/p>\\n<p>Another instance from the FMCG sector, India was always the promised land for FMCG with a sizeable population and pent up demand for products that were \\u2018value for money\\u2019. While higher costs, big quantity pack, poor distribution, and high landing costs kept this consumer away from these products. To transform this challenge into an opportunity, these brands brought sachet pack offerings which were ultra-affordable and had one-time use quantity. These two attributes of the offering not only drove the sales but also helped in evolving consumer preference and purchase behavior.<\\/p>\\n<p><b>3. Create a customized marketing and communication strategy<br><\\/b>Deep market penetration and understanding the consumers\\u2019 aspirations etc. while assuring a robust service promise are the key tenets for winning the rural consumer. The core principle here is to connect with the consumers in a way i.e. localized, relevant, and personalized. Brands that take this mantle of responsibility stand out and build consideration or intention to get. A large part of this awareness is made via Point of Sales Merchandising, Shopfront Activations, On-ground engagement programs through Market Storming, Nukkad Natak, local connect activities and festivals.<\\/p>\\n<p>With this context, Transsion\\u2019 s sub-brand itel has crafted a differential marketing strategy that varied from region to region, counting on consumer requirements, language and sensibilities with the proper balance of conventional and unconventional marketing initiatives to ensure brand connect, saliency and visibility.<\\/p>\\n<p><b>4. Focus on the right medium to create connect<br><\\/b>With the advent of the internet in hinterlands, the rural market is constantly evolving. As per the InMobi research report, over the next five years, it is expected that 9 out of every 10 new Internet users in India are likely to prefer regional languages to access the Internet. Hence, it is important to ensure that consumers see the brand at the right touchpoints.<br>With regional conversations becoming a predominant trend, brands operating in the rural markets must work on regional centric merchandising to bring impact and engagement. Another important aspect of this segment is the use of newer and highly engaging digital entertainment platforms such as Tiktok, Likee, and Helo apart from Facebook and Instagram. Other highly receptive platforms for awareness include Out of Home (OOH), Wall Painting, and Retail visibility for building engagement in this region. <br>It being a mass-market brand also caters to this segment with strong local connect activities which include association with entertainment sport like Kabaddi and participating meaningfully through l festivals like Kumbh Mela, Pongal, Onam, Makar Sankranti, Gudi Padwa, Kanwar Yatra, Shravani Mela, Baisakhi, Bihu, Rath Yatra, Ganesh Utsav, Navratri and many more across different states.<br><br><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]'),(9856,5108,'_elementor_controls_usage','a:3:{s:11:\"text-editor\";a:3:{s:5:\"count\";i:1;s:15:\"control_percent\";i:0;s:8:\"controls\";a:1:{s:7:\"content\";a:1:{s:14:\"section_editor\";a:1:{s:6:\"editor\";i:1;}}}}s:6:\"column\";a:3:{s:5:\"count\";i:1;s:15:\"control_percent\";i:0;s:8:\"controls\";a:0:{}}s:7:\"section\";a:3:{s:5:\"count\";i:1;s:15:\"control_percent\";i:0;s:8:\"controls\";a:0:{}}}'),(9857,5108,'is_banner','1'),(9858,5108,'_is_banner','field_5bcf1c8eb4909'),(9859,5108,'background_color_left',''),(9860,5108,'_background_color_left','field_5be92117b462c'),(9861,5108,'background_color_right',''),(9862,5108,'_background_color_right','field_5be92136b462d'),(9863,5108,'background_image',''),(9864,5108,'_background_image','field_5c04cc6216add'),(9865,5108,'banner_settings',''),(9866,5108,'_banner_settings','field_5c21df4018ded'),(9867,5108,'header_layout','default'),(9868,5108,'_header_layout','field_5c4fea89283cc'),(9869,5108,'menu_item_color',''),(9870,5108,'_menu_item_color','field_5c07ae546869d'),(9871,5108,'menu_item_active_color',''),(9872,5108,'_menu_item_active_color','field_5c49a03e7a579'),(9873,5108,'reverse_logo','0'),(9874,5108,'_reverse_logo','field_5c07ae5e6869e'),(9875,5108,'logo',''),(9876,5108,'_logo','field_5c233d1ef663e'),(9877,5108,'logo_sticky',''),(9878,5108,'_logo_sticky','field_5c233e04f663f'),(9879,5108,'retina_logo',''),(9880,5108,'_retina_logo','field_5c4e994e14c0d'),(9881,5108,'retina_sticky_logo',''),(9882,5108,'_retina_sticky_logo','field_5c4e997d14c0e'),(9883,5108,'header_settings',''),(9884,5108,'_header_settings','field_5c21df6418def'),(9885,5108,'page_content_padding_padding_top',''),(9886,5108,'_page_content_padding_padding_top','field_5c0795e6ec3c7'),(9887,5108,'page_content_padding_padding_bottom',''),(9888,5108,'_page_content_padding_padding_bottom','field_5c079657ec3c8'),(9889,5108,'page_content_padding',''),(9890,5108,'_page_content_padding','field_5c079574ec3c6'),(9891,5108,'colors_background_color',''),(9892,5108,'_colors_background_color','field_5c9e00071b579'),(9893,5108,'colors_font_color',''),(9894,5108,'_colors_font_color','field_5c9e001d1b57a'),(9895,5108,'colors',''),(9896,5108,'_colors','field_5c9dffe61b578'),(9897,5108,'page_settings',''),(9898,5108,'_page_settings','field_5c21df8c18df1'),(9899,5108,'banner_background_color','#9df0db'),(9900,5108,'_banner_background_color','field_5be92117b462c'),(9901,5108,'banner_title_color',''),(9902,5108,'_banner_title_color','field_5ca9922263409'),(9903,5108,'banner_background_image',''),(9904,5108,'_banner_background_image','field_5c04cc6216add'),(9905,5108,'is_breadcrumb','1'),(9906,5108,'_is_breadcrumb','field_5cb0d7e9b9c92'),(9907,5108,'header_style','default'),(9908,5108,'_header_style','field_5c4fea89283cc'),(9912,5109,'_wp_page_template','default'),(9913,5109,'_elementor_edit_mode','builder'),(9914,5109,'_elementor_template_type','wp-post'),(9915,5109,'_elementor_data','[{\"id\":\"63ef16b\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"ceab0a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ef93bc8\",\"elType\":\"widget\",\"settings\":{\"title\":\"On-Page SEO vs. Off-Page SEO\",\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"12af68f6\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"2cd7df69\",\"elType\":\"column\",\"settings\":{\"_column_size\":100},\"elements\":[{\"id\":\"3c996eeb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Off-page SEO is nothing quite different to mention link building. 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It\\u2019s possible to rank without many backlinks, but in most cases, you\\u2019ll need them.<br \\/><br \\/><\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5ab7190\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"3aa7612\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0ee3bad\",\"elType\":\"widget\",\"settings\":{\"title\":\"The Complete On-Page SEO Checklist\",\"header_size\":\"h5\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1c2ffbb\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"d5ced3f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0cc5ad8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Now it\\u2019s time to show you how to do on-page SEO step-by-step. Just follow this checklist and you\\u2019ll achieve a wonderfully optimized page.<\\/p>\\n<p><b>Performance<br \\/><\\/b>1. Do you have a Google Analytics tracking set up?<br \\/>You need how to live the SEO performance of your page. Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky.<br \\/>Just confirm you\'ve got how to trace organic search traffic and conversions.<\\/p>\\n<p>2. Are you tracking your primary keyword phrase?<br \\/>Tracking individual keywords isn\\u2019t as straightforward because it wont to be due to localization, personalization, and other factors.<br \\/>However, you should still be tracking your primary keyword just to make sure you\\u2019re on the right track.<\\/p>\\n<p><b>Crawling &amp; Indexing<br \\/><\\/b>3. Is your page crawlable?<br \\/>You simply can\\u2019t rank if Google\\u2019s spiders can\\u2019t access your page. Your robots.txt file and \\u201cNoIndex\\u201d tags are two common culprits you need to look out for.<\\/p>\\n<p>4. Is your page indexable?<br \\/>Having a \\u201ccrawlable\\u201d page is that the initiative to ranking in Google. The second step is making sure that your page gets indexed.<br \\/>The best thanks to checking if your page is correctly indexed are to repeat your URL and paste it into Google.<\\/p>\\n<p>Established pages should show up. If they don\\u2019t, then you need to take some additional steps.<\\/p>\\n<p><b>Keywords<br \\/><\\/b>5. Are you targeting the right keyword?<br \\/>Some people overestimate their ability to rank for certain keywords. You need to travel through extensive keyword qualification and competitor analysis processes to make sure that you\\u2019re targeting the proper keywords.<\\/p>\\n<p>6. Have you already targeted this keyword?<br \\/>Keyword cannibalization (when multiple pages target an equivalent primary keyword phrase) are some things you would like to stay tabs on.<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1a322e9\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"d8b0c77\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8f137c9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Here\\u2019s what you need to know:\",\"header_size\":\"h5\"},\"elements\":[],\"widgetType\":\"rogan_heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"aae70df\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"f37287a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"be7967c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Target one primary keyword per page then specialize in creating (and updating) that one page.\\nDon\\u2019t create or optimize another page for an equivalent primary keyword.\\nFor example, on Gotch SEO, I even have a blog post about the way to do an SEO audit (informational intent) then I even have a page targeting \\u201cSEO audit service\\u201d (transactional intent).\\n<\\/p>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"74b3c3f\",\"elType\":\"section\",\"settings\":[],\"elements\":[{\"id\":\"18117ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"28aa728\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>7. Does your page satisfy search intent? <br>If you\\u2019ve been following my work or you\\u2019re a member of Gotch SEO Academy, then I know you\\u2019re sick of me talking about this. But the truth is, it\\u2019s so incredibly important and it\\u2019s something that a lot of websites get wrong.<br>There are 4 primary categories of search intent: <br>Informational \\u2013 \\u201chow to get backlinks\\u201d <br>Transactional \\u2013 \\u201cbuy backlinks\\u201d <br>Comparison \\u2013 \\u201cMoz vs. Ahrefs\\u201d <br>Navigational \\u2013 \\u201cGotch SEO\\u201d <\\/p>\\n<p>8. Is your primary keyword in the title? <br>While SEOs don\\u2019t agree on everything, most would have a tough time disputing that your primary keyword should be in your page\\u2019s title tag. If you are doing anything on this checklist, confirm your target keyword is within the title. <br>But if on-page SEO was as simple as placing your keyword within the title, then there would be tons more successful SEOs. <br><b>Here\\u2019s the truth:<\\/b> <br>That\\u2019s a bare minimum on-page SEO action. <br>To take your title tag optimization up another notch, you would like to enhance its clickability. <br><br>9. Is your title click worthy? <br>Google uses the words in your title tag to know what your page is about. But there\\u2019s another side of title tags you would like to understand: <br><b>Click Through Rate (CTR)<\\/b>. <br>You can find your website\\u2019s SERP CTR performance in Google Search Console once you click on \\u201cPerformance\\u201d <br><br>10. Can you add modifiers to your title? <br>Title modifiers like \\u201cbest\\u201d, \\u201ctop\\u201d, or the year (\\u201c2019\\u201d) can assist you to capture more long-tail organic search traffic. <br><br>11. Have you used all your title tags for example - real estate? <br>Titles are often as long as 65 characters before being truncated in Google\\u2019s SERPs. You should take full advantage of this character in real estate.<br>Make sure your keyword is towards the front of the title, but then, you ought to use all the copywriting techniques you\'ll to entice searchers to click on your result. <br>You can use Screaming Frog to seek out all titles under or over 65 characters once you click \\u201cPage Titles\\u201d and click on the \\u201cFilter\\u201d dropdown. <br><br>12. Is your page title wrapped in an H1 tag? <br>Every page on your website should have an H1 tag. You can use Screaming Frog SEO Spider to seek out what pages don\\u2019t currently have H1s. <br>Just click the \\u201cH1\\u201d tab and choose \\u201cMissing H1s\\u201d from the \\u201cFilter\\u201d dropdown. <br><br>13. Is your primary keyword within the meta description? <br>Google often rewrites meta descriptions, but it\\u2019s a still good idea to write a descriptive one that includes your primary keyword. <br><br>14. Is your meta description click worthy? <br>Like your title, you should try to make your meta description as click worthy as possible. <br><br>15. Is your primary keyword in the URL? <br>In my experience, pages that have the first keyword within the URL tend to perform better. Google also claims that having your keyword in the URL is a very small ranking factor. <br><br>16. Is your URL structure lean? <br>The main reason for shortening your URLs is for UX. That\\u2019s because long URLs are hard to recollect and difficult to share. <br>With that said, there are no benefits of having long URLs. <br><br>17. Is your primary keyword within the first sentence?<br>It\\u2019s extremely challenging to check micro on-page SEO factors like placing your keyword phrase within the first sentence, but it\\u2019s something I\\u2019ve always personally done. <br><br>18. Compare keyword density aggressiveness with competitors? <br>Many argue that you shouldn\\u2019t pay attention to keyword density. I agree for the most part. You should write your content within the most natural way possible and therefore the density should work its answer. <br>However, it doesn\\u2019t hurt to see the competition to spot the typical keyword density for your target keyword phrase. <br><br>19. Have you ever added variations of your primary keyword into the copy? <br>Try structuring pages around one primary keyword. However, you ought to also attempt to rank that page for all the closely-related variations also. <br><br>20. have you ever added synonyms (LSI keywords) of your primary keyword into the copy? <br>Google\\u2019s Hummingbird algorithm is meant to rank pages supported themes, not just keywords. While it\\u2019s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it. <br>If you examine my \\u201cbacklinks\\u201d guide, you\\u2019ll see this in action. Every single section on that page was deliberate. <br><br><b>Content <\\/b><br>21. Is your page different &amp; better than your competitors?<br>&nbsp;Unique is better than long. Every page on your website (that you want to rank) needs to bring something new and fresh to the table. <br>While writing always think \\u201cHow should page look different than what it is currently (will it add more value)?\\u201d <br>This is much easier when you\\u2019re competing for Informational queries.<br><br>&nbsp;22. Have you used keyword variations, LSIs, or synonyms in your headings? Your H1 tag is often almost like your title tag, but your other headings should include variations of your primary keyword, LSIs, and synonyms. <br><br>23. Is your copy using bullet points and numbered lists?<br>Use bullet points and numbered lists as frequently as you can. <br><br>24. Is your copy written well? <br>Some SEOs forget that not all writing is made equally. Just because you wrote 2,000 words doesn\\u2019t mean it\\u2019s good. Writing is a skill and some people are further along than others. <br><br><b>Images <\\/b><br>25. Are your images unique to your website? <br>Like writing, not all images are created equally. Always strive to possess UNIQUE images and graphics on your page. <br>This may require hiring a graphic designer or photographer, but it\\u2019s a worthwhile investment because it will improve the quality\\/appeal of your page.<br>Plus, it\\u2019ll improve your brand\\u2019s perception if you put in that extra effort. <br><br>26. Are the videos relevant to page\\/primary keyword? <br>Like your images and replica, the video must be hyper relevant to the page\\u2019s content. <br><br>27. Are the videos hosted on the right platform? <br>Deciding where to host your videos is important from both an SEO and a business perspective. From an SEO perspective, YouTube is king because it\\u2019s the biggest video search engine by far. That\\u2019s why hosting your videos on YouTube and then embedding them on your keyword-targeted page can have a duel effect. <br>Meaning, you\'ll rank in both Google and YouTube to drive maximum visibility. But if you have no interest in building a YouTube channel, then you can host your videos anywhere and still get all the benefits. <br><br><b>Links <\\/b><br>28. Are your internal links using descriptive anchor text? <br>Your internal links SHOULD use keyword-rich anchor text. <br><br>29. Does the page have breadcrumbs? <br>Breadcrumbs are useful for large or e-com websites. You just need to keep in mind the first link priority principle. <br><br>30. Are all affiliate, sponsored, or paid links using a \\u201cNoFollow\\u201d tag? <br>Google states in its webmaster guidelines that each one paid links should have the NoFollow tag. 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These trends include the following:<\\/p>\\n<p><b>1. The continuation of programmatic growth<\\/b><br>As we highlighted in the introduction, it\\u2019s been forecast that up to 88% of digital display ad dollars in the US will be exchanged programmatically by 2021. Zenith also predicts that advertisers will spend $98 billion on programmatic advertising in 2020 alone, which will make up 68% of their total annual digital media advertising spend.<br>Furthermore, of the USA, Canada, the UK, and Denmark, Zenith\\u2019s insight predicts that programmatic advertising will climb over 80% in all four of these markets when it comes to all digital media by 2020.<br>Additionally, the duopoly of Facebook and Google is set to continue to dominate the market in the USA. EMarketer predicts the giants will boast a staggering combined revenue equating to more than half of advertisers\\u2019 total programmatic display budgets. It has also predicted that this slice of the ad spend pie will increase further during 2020 \\u2013 climbing to a huge 63%.<\\/p>\\n<p><b>2. High impact ad creatives to return<\\/b><br>High impact ad creatives are making a big resurgence in 2020 thanks to the rise of creative DCO (dynamic creative optimization). Through the utilization of a CMP (creative management platform), brands can now easily implement creative DCO.<br>These high impact ads are visually captivating and designed to hold the attention of the audience. The success of high impact ad creatives relies on several factors. These include: using the correct ad formats in the right environment \\u2013 making them viewable. And ensuring that viewability is matched by memorability.<br>However, viewability doesn\\u2019t always translate to memorability. Kargo and Tobii produced a whitepaper investigating this precise topic. The report advises that marketers shouldn\\u2019t focus on viewability, but rather update their measurement scores to include a score for creative. Thus, underlining the importance of high impact ads.<br><b>The report\\u2019s conclusion highlights the following point:<\\/b><br>\\u201cResearch shows that factors such as ad creative and messaging, ad placement, and the digital environments in which brands advertise in are critical to the overall advertising mix and can lead to building greater brand awareness down the road .\\u201d<br>Creativity for creativity\\u2019s sake won\\u2019t wash with consumers. No matter how high impact the creative is, if it\\u2019s intrusive it will reflect poorly on your brand. Relevance is key. Using the correct formula, your brand can produce well thought out, timely, personalized, and innovative advertising with a focus on creativity.<\\/p>\\n<p><b>3. 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