Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and elegance will inevitably require a budget commitment. The key areas you could budget for are:
<ul class="pad15">
	<li>The development of a strapline or mission statement that succinctly conveys your message.</li>
	<li>Design needs, such as a website, a logo, business stationery, and product packaging.</li>
	<li>Advertising and promotional materials that convey and support the brand promise.</li>
	<li>Staff training to make sure your employees understand your brand values and business goals.</li>
</ul>
