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<h4>A goal without a plan, is just a wish</h4>
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<p><br />We can chase down that one idea that will change many leads to your Brand.<br /><br />We study, explore your brand, and then develop a strategy after planning how to take it forward! As there are a lot of Jumbling brands on the internet, we plan and strategies in such a way that your brand stands out from the rest!<br /><br />Our Strategy and Planning Team will work alongside clients and the creative team to get the campaign ideas and strategies in line with the right target audience.</p>
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<h4><br />Importance of Strategic Planning for Your Business:</h4>
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<li><strong>A good Strategic Planning gives a clear goal to your Brand: </strong><br /></li>
<li>The goal may be anything i.e Get a new audience or Be increase sales or become a market leader if your brand does not have proper planning and Strategy then reaching the goal would be difficult.</li>
<li><strong>Strategic Planning will help you understand your Online Journey </strong></li>
<li>Online Marketing is far more different than traditional marketing. Online Marketing.</li>
</ul>
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                                <p> Great Work by the team of Crayons Digital, it has really helped my brand to achieve our targets! The strategy and planning for my brand  that you guys have done, no doubt will give my brand great revenue.</p>
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                                                                                    <h5>Rivana</h5>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5503">
                                                               Why is Social Media Important for Your brand?                                                            </a>
                                                        </h6>
                                                            <p><strong>Increases your Brand Awareness</strong><br />
Social Media is the fastest growing sector in today’s World. It is the most effective digital marketing platform to increase your Business. Social Media Marketing Helps you to engage with your target group of audience who are consuming our content making brand recognition.<br />
Increase Traffic<br />
Social Media has another benefit, it increases your traffic website traffic. Sharing your content on social media it helps your target audience to click through to your website.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5502">
                                                               Do I need social media for my business?                                                            </a>
                                                        </h6>
                                                            <p>There are currently 3.5 billion social media users, or about 45% of the population, according to Oberlo, and social media usage around the world is only going to increase. The simplicity in communication between users and businesses means there are more sales taking place through social media outlets and online.</p>
<p>Social media marketing can help your business reach a larger audience faster than other marketing strategies, like television advertisements and billboards. Social media offers endless possibilities to help your business.</p>
<p>Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5501">
                                                               What social media platforms should I be on?                                                            </a>
                                                        </h6>
                                                            <p>Your brand and target audience will dictate which platform or platforms to post upon. The most popular platforms are..</p>
<ul>
<li>Facebook-Tends to be older audience; 72% of men and ladies age 50-64 are on Facebook consistent with AdWeek</li>
<li>Twitter-38% of Twitter users are men and women age 18-29 according to SproutSocial</li>
<li>Instagram-72% of Instagram users are age 13-17; 35% of US teens rate Instagram as their favorite platform</li>
<li>LinkedIn-Professional and networking platform; 51% of LinkedIn users have a minimum of a university degree; 37% of users are age 30-49</li>
<li>Reposting the same content across multiple platforms allows for network integration, or using all of your social media platforms to promote content, and allows users to interact with the content on their preferred platform.</li>
</ul>
<p>Defining goals for your social media marketing campaign will help determine which platforms you should focus on. For example, your target audience and demographic could skew older and lead you to focus on Facebook, or you’re targeting the largely female audience on Pinterest.</p>
<p>A consistent presence on a variety of social platforms will also improve your business’s customer service. Be there on the platforms your clients use so customers can reach out with complaints, questions, or concerns.</p>
<p>Social media is also a great way to identify potential customers in demographics similar to your best customers.<br />
An easy way to find out which platforms your target audience use is to ask some of your best customers where they spend their time. Spend time on those platforms engaging with people to see if it makes sense for your business to be there.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5500">
                                                               How do I measure ROI in social media?                                                            </a>
                                                        </h6>
                                                            <p>Tracking conversions and measuring ROI on social media can be frustrating for business owners. However, there are a few measurable aspects of your marketing campaigns that can help you learn the value, if any, of what you are sharing on social media.</p>
<p>Comparing your success with competitors through analytics, such as engagement and followers can help you see where your business stands in your target market.</p>
<p>Set a measurable goal, such as:</p>
<ul>
<li>More followers</li>
<li>Higher engagement rate</li>
<li>Faster response time</li>
<li>More purchases, sign-ups, downloads</li>
<li>More website traffic</li>
<li>Monitor these aspects of your social media campaigns to track where you struggle and where you succeed.</li>
</ul>
<p>Google Analytics is a great way to track website traffic and monitor conversions attributed to your social media campaigns. Social media platforms, such as Twitter and Facebook, offer their analytics tools that provide information like engagement per post, clicks on each post, impression, reach, and audience demographics.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5499">
                                                               What is the difference between an ad and a post on social media?                                                            </a>
                                                        </h6>
                                                            <p>Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.</p>
<p>Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.</p>
<p>A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5498">
                                                               Why should I use social media?                                                            </a>
                                                        </h6>
                                                            <p>Let’s face it: the world’s gone social. 30% of all time (and counting) spent online is allocated to social media. If you would like to urge ahead of individuals, social media is that the thanks to roll in the hay. Whether you’re curious about brand awareness, sponsored content, or a mixture of both, we will help!</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5490">
                                                               What are the Branding Guidelines?                                                            </a>
                                                        </h6>
                                                            <p>Branding guidelines are a graphic system of colors and typefaces anchored by a strong institutional logo. Crayons’ branding guidelines have been designed to create a consistent, recognizable university-wide visual presence while embracing the individual character and goals of each school and division.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5489">
                                                               Does everything have to be brown and blue?                                                            </a>
                                                        </h6>
                                                            <p>No, but it is a good idea to use at least one of these colors prominently in your design so it is clearly in the “Crayons family.” Then use photography, accent colors, and other graphic elements to create your own look.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5488">
                                                               What is a brand and what are the advantages of having one?                                                            </a>
                                                        </h6>
                                                            <p>A brand is a set of characteristics &#8211; or an identity &#8211; that is easily recognizable and which enhances the reputation of your products or services.<br />
A brand should embody the unique selling points of your product or service. An accountant could place a figure on some of the goodwill you have built up on your brand values.<br />
Brands aren&#8217;t only for big companies &#8211; they will make smaller businesses stand out from the gang, particularly in competitive markets. A strong brand image will help you establish an edge over your rivals and can open doors to new opportunities. For example, other lines are often bought in, branded, and sold as your own products.<br />
The key attributes of a brand will include a reputation, a logo, or a design (or a mixture of the three); this branding identifies a product, service, person, or organization as having a unique selling point. It can then be used across all marketing activities.<br />
A successful brand invariably leads to superior profit and marketing performance. A name can set a product or service apart and add significant value as a capital asset.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-brand-communication" href="#collapse5487">
                                                               How long does it fancy to build a brand?                                                            </a>
                                                        </h6>
                                                            <p>It will probably take you years to build up a widely-recognized brand &#8211; the sooner you start the better. Here are the primary steps you would like to take:<br />
Try to think of a memorable and meaningful trade name that sums up what you do, making sure it does not conflict with any existing names in your field.<br />
List the brand attributes you want to convey.<br />
Commission an appropriate logo. When you have the right design, make sure it appears everywhere.<br />
Develop a corporate image and color scheme that can be used on your website, on stationery, vans, signs, staff clothing, and adverts.<br />
Ensure that all your products and services are reliable, compatible, and of a good standard. A single weak link will bear down the worth of the brand.<br />
The time it takes to create a brand is that the time it takes your customers to simply accept your brand values. These may include the assumption, for instance, that your product or service will give better value or be more reliable than competing ones. They may also start to believe that they will be happier with your product or service than any others and that your product or service is the most suitable for people like them.<br />
Clearly, these values are based on customers&#8217; perceptions of your company and its authority and reputation in its particular field, combined with the particular benefits provided by your product. Your customers&#8217; good opinion will be based on substance; continuing to deliver on your promises will ensure your brand is successful.<br />
This kind of authority and reputation isn&#8217;t easily won, so building a real brand is probably going to require time, some money, and other resources.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-creative-designing" href="#collapse5513">
                                                               How Does Your Logo Design Process Work?                                                            </a>
                                                        </h6>
                                                            <p>During our initial logo meeting, we first begin by discussing the client’s ideas, target market, and uses for this logo. We then invite samples of existing logos that the client likes or dislikes to urge a thought of their taste. Sometimes the client already features a design concept in mind. Other times, they need no idea what they need. Either way, we confirm we&#8217;ve collected enough information before we start work. Our logo design service is extremely simple. If you’d wish to see extra concepts after our initial three ideas or if you would like a few logo designs for multiple companies our service is often priced consistent with your needs.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-creative-designing" href="#collapse5512">
                                                               what&#8217;s the particular design process?                                                            </a>
                                                        </h6>
                                                            <p>The design process can vary counting on the sort of project. Generally speaking, once all the pertinent info has been gathered, the contract signed and deposit received, approximately 2 to three initial rough comps are created supported the design and parameters of the project estimate. One design concept is chosen by the client and further developed by the designer. because the chosen design is refined, project proofs are presented to review and or submit changes. All project proofs are provided via email during a .pdf or .jpeg format. (these are Low-Resolution files for proofing purposes ONLY).</p>
<p>3 rounds of design changes* are included/built into the initial project estimate. If more changes are requested beyond the inclusive 3 rounds, then surcharges will apply. the extra fees will vary counting on the extent of the changes requested. The fees are going to be on top of the first project estimate, got to be approved by the client, and billed accordingly.</p>
<p>*Unlimited changes aren&#8217;t offered as they&#8217;re not the time or cost-effective and ultimately cause more confusion than clarity.</p>
<p>The design is then finalized and delivered within the necessary file formats counting on if this is often a print project (high-resolution files) or formats for the online. payoff and or balance due is required at this point so as for the project to be delivered.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-creative-designing" href="#collapse5511">
                                                               What&#8217;s the time-frame on a project?                                                            </a>
                                                        </h6>
                                                            <p>Time frames can vary counting on which projects are currently within the queue also because of the scope and or complexity of a replacement project. Once a deposit has cleared, the planning drafts begin. Since the initial concepting process is that the most labor-intensive, the rotate time can vary and may take up to 2 weeks to point out the primary design concepts.</p>
<p>There is an open line of communication with the client in the least times (mainly via email). it&#8217;s imperative that the client provides all of the required content including text, photos &#038; images, logos during a timely manner to make sure the project flow.</p>
<p>Failure to supply this vital info can stall the project and delay the completion date at no fault of the designer. After the initial comp phase, a project moves more quickly — as long as all essential and necessary elements are submitted by the client.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-creative-designing" href="#collapse5510">
                                                               What are your policies on project usage?                                                            </a>
                                                        </h6>
                                                            <p>Designs are single-use (one-time usage rights apply) unless otherwise specified within the terms of the project contract. the other usage of said materials/designs must be negotiated and authorized by Future Primitive Graphics at a further fee to be determined. Original artwork/designs created by Future Primitive Graphics are Copyrighted and should not be reproduced/edited in any form without written consent and authorization.</p>
<p>Future Primitive Graphics retains personal rights to use the finished project and any preliminary designs for the aim of selling this studio’s business and addition to FPG’s portfolio.</p>
<p>IMPORTANT NOTE regarding original source files:<br />
Future Primitive Graphics retains ownership of ALL original native/raw layered project source files.<br />
Said ownership is retained by way of the Copyright and property of the designer. Clients receive final projects within the format laid out in the contract – which can be a .jpeg, .png, .pdf, etc</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-creative-designing" href="#collapse5507">
                                                               what&#8217;s it wish to work with our graphic designs?                                                            </a>
                                                        </h6>
                                                            <p>It is awesome, what did you think? Our designers are an excellent group of individuals who love design, which wouldn’t be fun about these people. we&#8217;ve worked on an enormous sort of industries, for an enormous sort of different markets and demographics. we&#8217;ve worked with all sizes of companies in many major industries. you&#8217;re in good hands with Crayons Digital! And if accidentally you&#8217;ve got a project that we don&#8217;t have experience with, we&#8217;ll make certain to allow you to know in order that you&#8217;ll make an informed decision about working with us.</p>
<p>Our prices are dependent simply on the quantity of labor it&#8217;ll fancy completing the work. we provide packages and services to suit all budgets. Don’t worry if one among our premier packages is out of your company’s budget; we are bound to have an option that will meet both your needs and your companies budget whether large or small.</p>
<p>We frequently have people ask if we provide discounts for clients who know exactly what they need. Unfortunately, we cannot offer such discounts at this point. repeatedly a client idea must be significantly modified before it is often made to figure within the formats that are needed and that we find yourself designing nearly from scratch anyway. You’re hiring us because we’re the planning experts, so allow us to work our magic! you&#8217;ll have much said within the final product and that we guarantee that you simply are going to be thrilled with what we offer you.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5538">
                                                               What is Online Reputation Management?                                                            </a>
                                                        </h6>
                                                            <p>Online Reputation Management (ORM) may be a continuing assignment that serves to take care of , cultivate, and make your name . Unlike traditional reputation management, online reputation management is standing ahead within the online mode. The basic formula for ORM is to create the general public image on a digital platform. It works in painting the corporate permanently professional light. If that does not follow up, you will not be able to find the 5-star reviews on the search page. ORM believes in deploying strategies, improve review customers, and respond to the customers with all focus. It is as vital as paid search, content marketing, and program optimization for local businesses. ORM is competitively featured that is easy to use.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5537">
                                                               How has social media influenced reputation management?                                                            </a>
                                                        </h6>
                                                            <p>Social media has always been an integral part of reputation management but its true power and reach were never fully realized until recently. Without a lively social media presence, a corporation will likely fall behind its competitors. B2C has always been one step ahead in terms of the adoption and development of new technologies and B2B tends to lag. This is especially true when it comes to the global success of social media platforms such as Facebook, Instagram, Twitter, Snapchat, Yelp, YouTube, Pinterest, etc. The percentage of the U.S. population currently using social media has seen exponential growth since 2008 when only 24% of the population used some sort of social media. In 2017, that figure rose to 81%, resulting in a 237% increase.</p>
<p>A company needs to be active on their social media platforms so that they can tap into the overwhelming market of daily active users to increase and nurture their following. A company that puts itself in front of its target audience on social media will have a competitive advantage that will result in the growth of new business opportunities.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5535">
                                                               What’s the biggest mistake that people make when trying to manage their online reputations?                                                            </a>
                                                        </h6>
                                                            <p>A majority of individuals believe that running a standard PR campaign, creating numerous social media properties, profiles, websites, and blogs is that the ideal solution. Although these are all tools that are leveraged when undergoing a reputation management campaign, program algorithms are getting to find it hard to believe that a replacement piece of content should rank on page one over the prevailing content that&#8217;s holding prime land . It’s not simply enough to create new content and hopes that it will prominently rank on page one of search results. A few key components are missing – search engine optimization (SEO), social signals, and engagement.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5534">
                                                               What is the first piece of advice that you would give someone when beginning to consider their online reputation?                                                            </a>
                                                        </h6>
                                                            <p>My first piece of advice would be to perform a Google search of high-value keywords to visually see the current state of the search landscape. This will allow someone to see if there are any immediate issues or problems that need to be overcome. Next, write down the goals and outcomes that are to be achieved from online reputation management. It’s also important for a company to take note of the specialized knowledge they possess and how they can solve problems encountered by their target market which will provide a solid foundation for content development which will be promoted in search. For individuals, the foundation of content will come down to their knowledge and passions. Most importantly, speak to a web reputation management expert and research all of the choices available.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5533">
                                                               What is the biggest misconception about online reputation management firms                                                            </a>
                                                        </h6>
                                                            <p>The biggest misconception is that negative reviews and articles can outright be deleted. There are a lot of legal issues that must be taken into consideration and the situation is rather complex. A media outlet that wrote an article that is factually correct and supported by reputable sources has the right to keep hosting the article. A company or individual may find themselves in a predicament if they find yourself doing business with a corporation that claims they will permanently delete reviews and articles from search results.</p>
<p>Stay well faraway from companies that provide 100% guarantees of deletion from Google and deindexing.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5532">
                                                               How long does it take to fix a damaged reputation?                                                            </a>
                                                        </h6>
                                                            <p>Every situation is different and requires its approach. It’s important to consider if there is a negative news cycle in progress or if it has run its course. A typical news cycle takes about two months to die down and find its place in program indexing. However, it’s important to start securing high-quality content opportunities backed by SEO as soon as possible that will act as a buffer and counteract any unwanted press from finding itself at the very top of page one of search results.</p>
<p>It’s important to take a proactive approach to reputation management to prepare for any situation that may unfold in the future and to benefit from having a pristine image in search results.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5531">
                                                               How should businesses respond to negative reviews?                                                            </a>
                                                        </h6>
                                                            <p>A business should answer both positive and negative reviews. When responding to negative reviews, a business needs to take ownership of the problem and not to blame the customer. The goal of a response should be to resolve the difficulty during a compassionate manner, which can help consumers believe that the business takes all complaints seriously. With 85% of consumers trusting online reviews the maximum amount as a private recommendation, a business should start to garner as many positive reviews by simply asking its existing customer base to leave reviews by deploying an outreach campaign.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-online-reputation-management" href="#collapse5530">
                                                               How can a company benefit from working with an Online Reputation Management Specialist?                                                            </a>
                                                        </h6>
                                                            <p>A company will enjoy working with a web reputation management expert by improving their bottom line. However, it’s difficult for a company to determine how much business is being lost due to negative content on page one of Google. A study conducted by Moz revealed that a corporation risks losing up to 22% of latest business when only one negative article is found in Google search by users considering their products and/or services. The potential for lost business increases to 70% if four or more negative pieces of content are found in Google search results.<br />
For example, a company having a high-value keyword with an average monthly search volume of 100,000 will lose up to 22,000 new customers each month if just one negative article is on page one of Google.</p>
<p>A company will also benefit from taking a proactive approach to online reputation management. An engaged approach allows a company to create their narrative and take control of how they appear in search results by capitalizing on the presentation of their brand and image to consumers.</p>
<p>It’s safe to say that investing in online reputation management results in a high percentage of ROI when compared to other investment vehicles.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5527">
                                                               What is Search Engine Marketing?                                                            </a>
                                                        </h6>
                                                            <p>Search Engine Marketing is just promoting your site using Internet search engines. It involves a spread of techniques including Paid Placement, program Optimization, and Paid Inclusion.</p>
<p>No single method is best, it depends entirely on the business goals of the company. We&#8217;ve found that using a variety of methods at different times in the campaign produces the best results. For example, we&#8217;d use Pay Per Click for time-sensitive promotions and program optimization for future benefits.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5526">
                                                               What is Search Engine Optimization?                                                            </a>
                                                        </h6>
                                                            <p>Search Engine Optimization or SEO is the process of preparing your sites to inform their story better to the search engines. By properly labeling and identifying what your page is about, the program can better classify your page in its database.</p>
<p>Search engines look for clues on the pages to find out what the page is about. If you &#8220;optimize your page&#8221; by placing relevant information within the places where the search engines are looking, then your page is going to be considered relevant for that information. Search engine optimization requires modifications to the particular HTML code.</p>
<p>SEO is a part art form, part technical, part copywriting. It works best when someone with experience does it.<br />
A well rounded SEO campaign includes an internet site evaluation, keyword analysis, page optimization, directory submission, and a link campaign. All these efforts together end in high rankings within the search engines on relevant keyword terms which will deliver qualified customers to your site.</p>
<p>Want more information on program Marketing and the way your business can grow online?</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5525">
                                                               My website is now banned from the program index. What should I do?                                                            </a>
                                                        </h6>
                                                            <p>You need to contact us as soon as possible. As we identify the reasons why your site is penalized we can immediately take the necessary steps to get you back into the game. Furthermore, we will help you design and execute on a long-term and sustainable SEO strategy.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5523">
                                                               Why should my company think about using program Marketing?                                                            </a>
                                                        </h6>
                                                            <p>You may feel like your customers are not using search engines to find your products or services. I would challenge that assumption in a variety of ways, but the following statistics may be the best way to prove that all types of customers are using the internet in the early phases of online and offline transactions. As reported by Search Engine Watch, a survey recently published by Accenture found the following:</p>
<p>I&#8217;m usually not one to use scare tactics to convince people they have program marketing, but when 87% of consumers say the web plays a neighborhood in their offline shopping habits, retailers better listen.</p>
<p>What about B2B purchasers? An Enquiro report published in May found that 65% of B2B buyers begin their research by employing a program. Search engines still dominate other information sources throughout the whole purchase cycle.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5522">
                                                               Where does SEM slot in with my other marketing initiatives?                                                            </a>
                                                        </h6>
                                                            <p>Search engine marketing is not meant to replace all of your other marketing efforts. Instead, it complements nearly every other form of advertising or marketing by engaging customers at the exact point they are searching for products and services that you offer. You already know that your TV, radio, direct response, print, or outdoor campaigns can build awareness for your brand. To maximize the effectiveness of these programs and fully leverage your marketing spend, your brand also must be present when customers are checking out the products and services you advertise elsewhere. You can&#8217;t count on people to type in your company&#8217;s name along with the product name. They could be led to a competitor&#8217;s site instead of yours. Additionally, a robust presence in search engines can expose customers to your brand that haven&#8217;t heard of you but instead are checking out something they saw advertised by one of your competitors.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-marketing" href="#collapse5521">
                                                               How do we measure the success of SEM?                                                            </a>
                                                        </h6>
                                                            <p>It depends on your objectives, of course. A good search engine marketer should be able to understand your objectives and customize a program to meet them. Some companies are simply looking for more traffic to their website. Others need more leads as efficiently as possible. No matter what your objectives are, be sure to set at least one conversion goal and measure all of your online and offline marketing efforts against it. Calculate your ideal cost per conversion and keep tweaking your programs until you&#8217;re in your goal range.</p>
<p>Never let your programs run on autopilot. This isn&#8217;t a &#8220;set it and forget it&#8221; proposition. Changes in program ranking algorithms, competitors&#8217; PPC bids, blog posts or other user-generated content can affect your SEM program during a moment&#8217;s notice. Be sure to watch your SEM campaigns and make frequent adjustments to stay yourself on target to accomplish your objectives.</p>
<p>Now that you have the basics down, you are one step closer to building your business by tapping into the power of search engines. It will soon become a really effective weapon in your arsenal and will help increase your visibility beyond your wildest expectations.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-optimization" href="#collapse5545">
                                                               What are the 4 pillars of SEO?                                                            </a>
                                                        </h6>
                                                            <p>When you think of SEO, you might think it’s complicated because you don’t quite understand how it works and what specific tactics come into play. However, SEO is pretty simple once you check out it from a strategic level. The four key pillars of SEO that earned experts should always remember to include the following:</p>
<p>Technical SEO: this is often where you ought to start when it involves your SEO strategy. Analyzing your website’s technical SEO will assist you understand how well your content and keywords are often crawled, indexed, and explored by an inquiry engine.</p>
<p>On-Page SEO: This pillar has a bit of a crossover with the first pillar, as you want to make sure your content is well-structured on your technically optimized site. Once you have analyzed the current status of your content, you can then begin to apply optimizations thorough keyword research to make it even better.</p>
<p>Off-Page SEO: Off-page SEO is additionally referred to as authority building or link building. Incorporating links on your site allows Google to raised understand how relevant and reliable your content is, allowing you to get strong organic rankings. The late Eric Ward (a.k.a Link Mosses) described link building in just a few words, “connect what should be connected” by creating content that is deserving of trustworthy links.</p>
<p>Content: If there’s one thing you probably already know about SEO, it’s that content is king. Creating valuable and consistent content on your site allows searchers to urge their questions answered and fulfill their query goal.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-optimization" href="#collapse5543">
                                                               What is the difference between SEO and PPC?                                                            </a>
                                                        </h6>
                                                            <p>Although SEO and PPC are very different approaches within digital marketing, they work together to achieve the ultimate search engine marketing (SEM) strategy: SEO + PPC = SEM. Like we mentioned above, SEO may be a natural thanks to improve your rankings and overall visibility to searchers and search engines by using organic content. On the other hand, PPC (pay-per-click) allows marketers to bid on the chance to show their ads in SERP, right when people are looking for a specific offer. With that being said, the most difference between the 2 is that traffic from SEO is free and traffic from PPC costs money (organic listings in Google vs. paid listings in Google). At IMI, our digital marketing expertise ranges from Earned Media to Paid Media, depending on the strategy that you’re looking to create. Understand how we approach quarterly strategies for our clients!</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-optimization" href="#collapse5542">
                                                               How long does SEO take?                                                            </a>
                                                        </h6>
                                                            <p>When looking at any marketing deliverable or strategy, anyone buying on for service is always wondering how long it will take to see results. It’s important to remember and express to clients in the beginning that SEO is a long term investment, and can eventually be your biggest traffic driver if you give it the time it deserves. SEO requires ongoing attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and readjusting to realize and maintain search rankings, ROI, and overall traffic growth. Whether you’re redesigning your site to be more SEO friendly or updating your target keywords, each and every change you make can affect your SEO efforts by showing quantifiable results.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-optimization" href="#collapse5541">
                                                               What is the purpose of the links?                                                            </a>
                                                        </h6>
                                                            <p>As we mentioned above, links are what structure the off-page SEO pillar. And link building for SEO can be one of the harder parts of the job. Basically, you&#8217;re searching the web for other websites to link to your site in an attempt to create referral traffic and establish authority. Even though this is a straight forward strategy you don’t want just any links, you want relevant and quality links that show Google you are the authority on a certain topic.</p>
<p>Let’s use an example to talk about link building. Say you’re writing a blog for a real estate brand and the subject is “newest trends in the housing market”. It’s important to use both internal (links to other pages on your site) and external (links to other sites on the same industry topic) links. After this blog is published and gains some traction, now is the time to ignite your link building strategy. Find other similar blogs on the topic at hand and begin reaching out and presenting your piece of content as a valuable blog on the subject. Once more blogs and websites are sharing and linking to your piece of content, Google can then better understand who has the authority.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-search-engine-optimization" href="#collapse5540">
                                                               What is organic content and how does it work?                                                            </a>
                                                        </h6>
                                                            <p>When it comes to content, there are two general types. There is content with the purpose of putting readers into the funnel and then there’s broad content. Now let’s break it down. Content such as product pages, long-form content, and white papers is content with a specific purpose in mind. You want readers to understand what your business is about, so they can continue moving down the buyer funnel to eventually purchase what you’re selling. This is what the client wants to hear. They want a transparent plan for a way content creation will make them money and the way it&#8217;ll affect their ROI. This type of content may be a necessary factor for SEO but beat all, specific product content just doesn’t get shared. Google must be factored into the strategy.</p>
<p>On the opposite hand, there&#8217;s broad content, better referred to as blogging. This is the stuff that the audience interacts with and the type of writing that helps Google better understand where your site should be placed in SERP. When creating content, whether that’s an infographic to help boost SEO, a blog, or even a video, you should adjust your mindset to position yourself within the reader’s point of view. What will grab the reader’s attention? What type of content will make my website more searchable? What are the questions that the readers need answers to? What type of content is most likely to get shared? Once you find what your audience is looking for, it’s time to infuse your writing with SEO, specifically keyword research (which we will dive into a little later).</p>
<p>The ultimate purpose of content: Blogging allows your website to rank higher in Google SERPs, therefore increasing your visibility and traffic by reaching your target audience during the discovery phase in an overall effort to increase your business revenue.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-social-media-marketing" href="#collapse5491">
                                                               Can I delete bad comments or reviews on social media?                                                            </a>
                                                        </h6>
                                                            <p>Like most other things on social media, it depends on the platform you’re using. Let’s break it down:<br />
Can Delete Comments:<br />
&#8211; Instagram<br />
&#8211; Pinterest<br />
&#8211; YouTube<br />
&#8211; LinkedIn</p>
<p>Cannot Delete Comments:<br />
&#8211; Facebook<br />
&#8211; Twitter</p>
<p><strong>Other Options on Facebook</strong><br />
While your Facebook Business page can’t delete users’ comments, you do have the ability to block specific words and profanity from your page. You can also hide unwanted comments. This can all be managed under your ‘Settings’ tab in the upper right-hand corner.</p>
<p>As far as Facebook reviews go, you can turn those off too. However, we don’t recommend this feature because reviews today are as important as ever.</p>
<p>If you do receive a bad comment or review, we believe it’s best to respond with a solution, such as asking the reviewer to contact you directly (through direct messaging, email or phone) to resolve the situation. This lets the public see you are proactive and want to make your customers happy.</p>
<p><strong>More Choices for Twitter</strong><br />
When it involves Twitter, you&#8217;ve got a couple of different options to urge obviate negative comments. You can:<br />
&#8211; Block the offending user<br />
&#8211; &#8220;Mute&#8221; future Tweets from a user<br />
&#8211; In extreme cases, report users for spam or abusive language</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5480">
                                                               How does an organization stay focused on its vision when there is a major change in the organization&#8217;s management? Does the organization have to start all over?                                                            </a>
                                                        </h6>
                                                            <p>If the strategic planning process and the development of organizational vision involved a wide circle of management and staff, it is less likely that a change in leadership will cause the organization to lose focus. You don&#8217;t have to start over in most cases. In fact, having a strategic plan in place should help in recruiting new leadership.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5479">
                                                               What is the difference between strategic planning and annual planning?                                                            </a>
                                                        </h6>
                                                            <p>Annual planning has an operational focus and is concerned primarily with concrete goal setting and the scheduling of specific tasks to meet these goals. It does not usually concern itself with an analysis of the external environment or the fit between the organization and the environment. Strategic planning gives explicit recognition to the organization’s outside environment and emphasizes the organization’s strategic advantage in meeting the contingencies in this environment. Although strategic planning also involves goal setting, it&#8217;s broader in scope and far more comprehensive than operational planning.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5478">
                                                               Why should an organization do strategic planning?                                                            </a>
                                                        </h6>
                                                            <p>The primary motive for organizations to do strategic planning is to make decisions based on preplanning research and purposeful thinking. There are many specific reasons for a corporation to initiate a strategic planning process, including the following:</p>
<ul>
<li>provide a structure for management</li>
<li>give the organization better control over external forces</li>
<li>serve as a tool for deciding and resource allocation</li>
<li>develop a strategy for innovation so the organization can compete effectively</li>
<li>bring everyone together within the organization in order that they&#8217;re on an equivalent wavelength</li>
<li>raise management/employee awareness of current issues and operations</li>
<li>reawaken and motivate key people within the organization</li>
<li>position the organization for a merger or joint venture</li>
<li>create a document suitable for fundraising and/or public relations</li>
<li>increase morale within a corporation and develop a way of trust and cohesion</li>
<li>set the stage for the organization to make a &#8220;quantum leap&#8221; to a new level of product/service development or functioning</li>
</ul>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5477">
                                                               How is strategic planning different from long-range comprehensive community planning?                                                            </a>
                                                        </h6>
                                                            <p>Strategic planning offers a process for moving from the overall long-range (10-to-20-year) goals and objectives of a comprehensive decision to more specific short-term initiatives and actions. Strategic planning focuses on a couple of priority issues and deals with the community&#8217;s social and economic issues, also as its physical development (something typically emphasized in comprehensive plans). Also, strategic planning includes an action plan with clearly defined timetables and responsibilities, while the great plan tends to supply general guidance for deciding.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5476">
                                                               Why should I do strategic planning once I already know I want to grow by investing more in sales and marketing?                                                            </a>
                                                        </h6>
                                                            <p>Sales and marketing without the proper strategy won’t necessarily bring you success. They could just increase your costs. And albeit your sales go up, will you sell the optimal products at the simplest margins to the proper customers? Will you&#8217;ve got financing, operations, and distribution in situ to handle the sales increase?</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5475">
                                                               Everything is ok with my business, so why would I want a strategic plan?                                                            </a>
                                                        </h6>
                                                            <p>It’s common for entrepreneurs to feel their business is doing great—until a sudden change takes place that disrupts or maybe imperils their company. Planning strategically can assist you to steel oneself against such changes and stop flying blind.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5472">
                                                               How am I able to plan future when the longer term is so uncertain and that I haven&#8217;t any idea what is going to happen next week, including several years out?                                                            </a>
                                                        </h6>
                                                            <p>Planning is needed precisely because the future is uncertain. The information you&#8217;ve got today is often wont to make reasonable forecasts of what the longer term might hold. Thinking about the longer-term helps us plan what to try to to in various scenarios so we will be more ready for whatever it brings.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5471">
                                                               Won’t strategic planning cause tons of disruption to my business?                                                            </a>
                                                        </h6>
                                                            <p>Planning for your business may cause changes in your company, but they&#8217;re going to presumably be positive changes. The result should be better decision making, wiser use of resources, and improved growth and profit margins.<br />
Also remember that change will happen anyway, no matter whether you develop a business strategy. A plan will assist you anticipate change and specialize in the simplest opportunities, instead of reacting and letting change take you all of sudden.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5470">
                                                               My company is small. We don’t have a lot of money. Isn’t strategic planning just for bigger companies?                                                            </a>
                                                        </h6>
                                                            <p>That’s a common misconception. All companies, large and little, can enjoy planning for the long run. It can help you whether today’s challenging markets, diversify, and proactively pursue the best opportunities.<br />
Strategic planning doesn’t necessarily mean producing an enormous, highly detailed document. It can be done on a smaller scale at a reasonable cost for businesses of any size.</p>
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                                                        <h6>
                                                            <a data-toggle="collapse" data-parent="#accordion-strategic-planning" href="#collapse5468">
                                                               How is strategic planning conducted?                                                            </a>
                                                        </h6>
                                                            <p>First, the strategic planning process may be a creative process that needs flexibility. It is a dynamic one and not a linear or static process. Participants can, and doubtless will, return and forth between the steps instead of proceeding through them linearly.<br />
Second, it&#8217;s an iterative process, like &#8220;peeling the layers of an onion.&#8221; Frequently, strategic planning will involve a group of parallel, concurrent processes or steps.<br />
Third, it is cyclical. Optimally, strategic planning is going to be institutionalized within the community in order that the vision and goals are revisited after a year or two and therefore the community can determine what strategies should be modified.</p>
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