The primary motive for organizations to do strategic planning is to make decisions based on preplanning research and purposeful thinking. There are many specific reasons for a corporation to initiate a strategic planning process, including the following:
<ul class="pad15">
	<li>provide a structure for management</li>
	<li>give the organization better control over external forces</li>
	<li>serve as a tool for deciding and resource allocation</li>
	<li>develop a strategy for innovation so the organization can compete effectively</li>
	<li>bring everyone together within the organization in order that they're on an equivalent wavelength</li>
	<li>raise management/employee awareness of current issues and operations</li>
	<li>reawaken and motivate key people within the organization</li>
	<li>position the organization for a merger or joint venture</li>
	<li>create a document suitable for fundraising and/or public relations</li>
	<li>increase morale within a corporation and develop a way of trust and cohesion</li>
	<li>set the stage for the organization to make a "quantum leap" to a new level of product/service development or functioning</li>
</ul>


