[{"id":"63ef16b","elType":"section","settings":[],"elements":[{"id":"ceab0a8","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"ef93bc8","elType":"widget","settings":{"title":"On-Page SEO vs. Off-Page SEO","header_size":"h4"},"elements":[],"widgetType":"rogan_heading"}],"isInner":false}],"isInner":false},{"id":"12af68f6","elType":"section","settings":[],"elements":[{"id":"2cd7df69","elType":"column","settings":{"_column_size":100},"elements":[{"id":"3c996eeb","elType":"widget","settings":{"editor":"<p>Off-page SEO is nothing quite different to mention link building. Link building (or \u201coff-page SEO\u201d) is the process of acquiring backlinks to your website.<\/p>\n<p>While on-page SEO is the foundation you need to rank, you\u2019ll usually need a substantial off-site SEO plan to acquire backlinks to your pages and website as a whole. It\u2019s possible to rank without many backlinks, but in most cases, you\u2019ll need them.<br \/><br \/><\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false},{"id":"5ab7190","elType":"section","settings":[],"elements":[{"id":"3aa7612","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"0ee3bad","elType":"widget","settings":{"title":"The Complete On-Page SEO Checklist","header_size":"h5"},"elements":[],"widgetType":"rogan_heading"}],"isInner":false}],"isInner":false},{"id":"1c2ffbb","elType":"section","settings":[],"elements":[{"id":"d5ced3f","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"0cc5ad8","elType":"widget","settings":{"editor":"<p>Now it\u2019s time to show you how to do on-page SEO step-by-step. Just follow this checklist and you\u2019ll achieve a wonderfully optimized page.<\/p>\n<p><b>Performance<br \/><\/b>1. Do you have a Google Analytics tracking set up?<br \/>You need how to live the SEO performance of your page. Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky.<br \/>Just confirm you've got how to trace organic search traffic and conversions.<\/p>\n<p>2. Are you tracking your primary keyword phrase?<br \/>Tracking individual keywords isn\u2019t as straightforward because it wont to be due to localization, personalization, and other factors.<br \/>However, you should still be tracking your primary keyword just to make sure you\u2019re on the right track.<\/p>\n<p><b>Crawling &amp; Indexing<br \/><\/b>3. Is your page crawlable?<br \/>You simply can\u2019t rank if Google\u2019s spiders can\u2019t access your page. Your robots.txt file and \u201cNoIndex\u201d tags are two common culprits you need to look out for.<\/p>\n<p>4. Is your page indexable?<br \/>Having a \u201ccrawlable\u201d page is that the initiative to ranking in Google. The second step is making sure that your page gets indexed.<br \/>The best thanks to checking if your page is correctly indexed are to repeat your URL and paste it into Google.<\/p>\n<p>Established pages should show up. If they don\u2019t, then you need to take some additional steps.<\/p>\n<p><b>Keywords<br \/><\/b>5. Are you targeting the right keyword?<br \/>Some people overestimate their ability to rank for certain keywords. You need to travel through extensive keyword qualification and competitor analysis processes to make sure that you\u2019re targeting the proper keywords.<\/p>\n<p>6. Have you already targeted this keyword?<br \/>Keyword cannibalization (when multiple pages target an equivalent primary keyword phrase) are some things you would like to stay tabs on.<\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false},{"id":"1a322e9","elType":"section","settings":[],"elements":[{"id":"d8b0c77","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"8f137c9","elType":"widget","settings":{"title":"Here\u2019s what you need to know:","header_size":"h5"},"elements":[],"widgetType":"rogan_heading"}],"isInner":false}],"isInner":false},{"id":"aae70df","elType":"section","settings":[],"elements":[{"id":"f37287a","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"be7967c","elType":"widget","settings":{"editor":"<p>Target one primary keyword per page then specialize in creating (and updating) that one page.\nDon\u2019t create or optimize another page for an equivalent primary keyword.\nFor example, on Gotch SEO, I even have a blog post about the way to do an SEO audit (informational intent) then I even have a page targeting \u201cSEO audit service\u201d (transactional intent).\n<\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false},{"id":"74b3c3f","elType":"section","settings":[],"elements":[{"id":"18117ef","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"28aa728","elType":"widget","settings":{"editor":"<p>7. Does your page satisfy search intent? <br>If you\u2019ve been following my work or you\u2019re a member of Gotch SEO Academy, then I know you\u2019re sick of me talking about this. But the truth is, it\u2019s so incredibly important and it\u2019s something that a lot of websites get wrong.<br>There are 4 primary categories of search intent: <br>Informational \u2013 \u201chow to get backlinks\u201d <br>Transactional \u2013 \u201cbuy backlinks\u201d <br>Comparison \u2013 \u201cMoz vs. Ahrefs\u201d <br>Navigational \u2013 \u201cGotch SEO\u201d <\/p>\n<p>8. Is your primary keyword in the title? <br>While SEOs don\u2019t agree on everything, most would have a tough time disputing that your primary keyword should be in your page\u2019s title tag. If you are doing anything on this checklist, confirm your target keyword is within the title. <br>But if on-page SEO was as simple as placing your keyword within the title, then there would be tons more successful SEOs. <br><b>Here\u2019s the truth:<\/b> <br>That\u2019s a bare minimum on-page SEO action. <br>To take your title tag optimization up another notch, you would like to enhance its clickability. <br><br>9. Is your title click worthy? <br>Google uses the words in your title tag to know what your page is about. But there\u2019s another side of title tags you would like to understand: <br><b>Click Through Rate (CTR)<\/b>. <br>You can find your website\u2019s SERP CTR performance in Google Search Console once you click on \u201cPerformance\u201d <br><br>10. Can you add modifiers to your title? <br>Title modifiers like \u201cbest\u201d, \u201ctop\u201d, or the year (\u201c2019\u201d) can assist you to capture more long-tail organic search traffic. <br><br>11. Have you used all your title tags for example - real estate? <br>Titles are often as long as 65 characters before being truncated in Google\u2019s SERPs. You should take full advantage of this character in real estate.<br>Make sure your keyword is towards the front of the title, but then, you ought to use all the copywriting techniques you'll to entice searchers to click on your result. <br>You can use Screaming Frog to seek out all titles under or over 65 characters once you click \u201cPage Titles\u201d and click on the \u201cFilter\u201d dropdown. <br><br>12. Is your page title wrapped in an H1 tag? <br>Every page on your website should have an H1 tag. You can use Screaming Frog SEO Spider to seek out what pages don\u2019t currently have H1s. <br>Just click the \u201cH1\u201d tab and choose \u201cMissing H1s\u201d from the \u201cFilter\u201d dropdown. <br><br>13. Is your primary keyword within the meta description? <br>Google often rewrites meta descriptions, but it\u2019s a still good idea to write a descriptive one that includes your primary keyword. <br><br>14. Is your meta description click worthy? <br>Like your title, you should try to make your meta description as click worthy as possible. <br><br>15. Is your primary keyword in the URL? <br>In my experience, pages that have the first keyword within the URL tend to perform better. Google also claims that having your keyword in the URL is a very small ranking factor. <br><br>16. Is your URL structure lean? <br>The main reason for shortening your URLs is for UX. That\u2019s because long URLs are hard to recollect and difficult to share. <br>With that said, there are no benefits of having long URLs. <br><br>17. Is your primary keyword within the first sentence?<br>It\u2019s extremely challenging to check micro on-page SEO factors like placing your keyword phrase within the first sentence, but it\u2019s something I\u2019ve always personally done. <br><br>18. Compare keyword density aggressiveness with competitors? <br>Many argue that you shouldn\u2019t pay attention to keyword density. I agree for the most part. You should write your content within the most natural way possible and therefore the density should work its answer. <br>However, it doesn\u2019t hurt to see the competition to spot the typical keyword density for your target keyword phrase. <br><br>19. Have you ever added variations of your primary keyword into the copy? <br>Try structuring pages around one primary keyword. However, you ought to also attempt to rank that page for all the closely-related variations also. <br><br>20. have you ever added synonyms (LSI keywords) of your primary keyword into the copy? <br>Google\u2019s Hummingbird algorithm is meant to rank pages supported themes, not just keywords. While it\u2019s important to structure your page around your primary keyword, you also need to interweave other relevant synonyms and topics around it. <br>If you examine my \u201cbacklinks\u201d guide, you\u2019ll see this in action. Every single section on that page was deliberate. <br><br><b>Content <\/b><br>21. Is your page different &amp; better than your competitors?<br>&nbsp;Unique is better than long. Every page on your website (that you want to rank) needs to bring something new and fresh to the table. <br>While writing always think \u201cHow should page look different than what it is currently (will it add more value)?\u201d <br>This is much easier when you\u2019re competing for Informational queries.<br><br>&nbsp;22. Have you used keyword variations, LSIs, or synonyms in your headings? Your H1 tag is often almost like your title tag, but your other headings should include variations of your primary keyword, LSIs, and synonyms. <br><br>23. Is your copy using bullet points and numbered lists?<br>Use bullet points and numbered lists as frequently as you can. <br><br>24. Is your copy written well? <br>Some SEOs forget that not all writing is made equally. Just because you wrote 2,000 words doesn\u2019t mean it\u2019s good. Writing is a skill and some people are further along than others. <br><br><b>Images <\/b><br>25. Are your images unique to your website? <br>Like writing, not all images are created equally. Always strive to possess UNIQUE images and graphics on your page. <br>This may require hiring a graphic designer or photographer, but it\u2019s a worthwhile investment because it will improve the quality\/appeal of your page.<br>Plus, it\u2019ll improve your brand\u2019s perception if you put in that extra effort. <br><br>26. Are the videos relevant to page\/primary keyword? <br>Like your images and replica, the video must be hyper relevant to the page\u2019s content. <br><br>27. Are the videos hosted on the right platform? <br>Deciding where to host your videos is important from both an SEO and a business perspective. From an SEO perspective, YouTube is king because it\u2019s the biggest video search engine by far. That\u2019s why hosting your videos on YouTube and then embedding them on your keyword-targeted page can have a duel effect. <br>Meaning, you'll rank in both Google and YouTube to drive maximum visibility. But if you have no interest in building a YouTube channel, then you can host your videos anywhere and still get all the benefits. <br><br><b>Links <\/b><br>28. Are your internal links using descriptive anchor text? <br>Your internal links SHOULD use keyword-rich anchor text. <br><br>29. Does the page have breadcrumbs? <br>Breadcrumbs are useful for large or e-com websites. You just need to keep in mind the first link priority principle. <br><br>30. Are all affiliate, sponsored, or paid links using a \u201cNoFollow\u201d tag? <br>Google states in its webmaster guidelines that each one paid links should have the NoFollow tag. A NoFollow tag is supposed to prevent PageRank from flowing through the link.<br><\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false}]