A majority of individuals believe that running a standard PR campaign, creating numerous social media properties, profiles, websites, and blogs is that the ideal solution. Although these are all tools that are leveraged when undergoing a reputation management campaign, program algorithms are getting to find it hard to believe that a replacement piece of content should rank on page one over the prevailing content that's holding prime land . It’s not simply enough to create new content and hopes that it will prominently rank on page one of search results. A few key components are missing – search engine optimization (SEO), social signals, and engagement.