<h4>On-Page SEO vs. Off-Page SEO</h4>		
		<p>Off-page SEO is nothing quite different to mention link building. Link building (or “off-page SEO”) is the process of acquiring backlinks to your website.</p>
<p>While on-page SEO is the foundation you need to rank, you’ll usually need a substantial off-site SEO plan to acquire backlinks to your pages and website as a whole. It’s possible to rank without many backlinks, but in most cases, you’ll need them.<br /><br /></p>		
			<h5>The Complete On-Page SEO Checklist</h5>		
		<p>Now it’s time to show you how to do on-page SEO step-by-step. Just follow this checklist and you’ll achieve a wonderfully optimized page.</p>
<p><b>Performance<br></b>1. Do you have a Google Analytics tracking set up?<br>You need how to live the SEO performance of your page. Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky.</p><p>Just confirm you've got how to trace organic search traffic and conversions.</p>
<p>2. Are you tracking your primary keyword phrase?<br>Tracking individual keywords isn’t as straightforward because it wont to be due to localization, personalization, and other factors.<br>However, you should still be tracking your primary keyword just to make sure you’re on the right track.</p>
<p><b>Crawling &amp; Indexing<br></b>3. Is your page crawlable?<br>You simply can’t rank if Google’s spiders can’t access your page. Your robots.txt file and “NoIndex” tags are two common culprits you need to look out for.</p>
<p>4. Is your page indexable?<br>Having a “crawlable” page is that the initiative to ranking in Google. The second step is making sure that your page gets indexed.<br>The best thanks to checking if your page is correctly indexed are to repeat your URL and paste it into Google.</p>
<p>Established pages should show up. If they don’t, then you need to take some additional steps.</p>
<p><b>Keywords<br></b>5. Are you targeting the right keyword?<br>Some people overestimate their ability to rank for certain keywords. You need to travel through extensive keyword qualification and competitor analysis processes to make sure that you’re targeting the proper keywords.</p>
<p>6. Have you already targeted this keyword?<br>Keyword cannibalization (when multiple pages target an equivalent primary keyword phrase) are some things you would like to stay tabs on.</p>		
			<h5>Here’s what you need to know:</h5>		
		<p>Target one primary keyword per page then specialize in creating (and updating) that one page.
Don’t create or optimize another page for an equivalent primary keyword.
For example, on Gotch SEO, I even have a blog post about the way to do an SEO audit (informational intent) then I even have a page targeting “SEO audit service” (transactional intent).
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