A company will enjoy working with a web reputation management expert by improving their bottom line. However, it’s difficult for a company to determine how much business is being lost due to negative content on page one of Google. A study conducted by Moz revealed that a corporation risks losing up to 22% of latest business when only one negative article is found in Google search by users considering their products and/or services. The potential for lost business increases to 70% if four or more negative pieces of content are found in Google search results.
For example, a company having a high-value keyword with an average monthly search volume of 100,000 will lose up to 22,000 new customers each month if just one negative article is on page one of Google.

A company will also benefit from taking a proactive approach to online reputation management. An engaged approach allows a company to create their narrative and take control of how they appear in search results by capitalizing on the presentation of their brand and image to consumers.

It’s safe to say that investing in online reputation management results in a high percentage of ROI when compared to other investment vehicles.
