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Domain Expertise: JAM has a strong handle over managing support centres of pre-sales (Lead generation), post-sales (Market Research & Helpdesk Management). Below are snippets of some “out of box” thinking that JAM has deployed to achieve desired goals of their clients.

 

Client
Program
What has JAM done differently?
Leading NBFC
School Bus Lead Generation
- As it was a B2B engagement, JAM had a very rigorous process around documenting every person name, designation, conversation, preferred time to call etc.
- JAM has run this program from data purchased from secondary market sources.
Leading NBFC
Lead Generation for CV loans
- This was a cross sell program wherein JAM has reached out to customers who have earlier taken loans for tractor-trolleys.
- Leads were passed directly to the concerned individual in the branch. Along with the customer feedback.
A Startup Company in Recruitment space
Lead generation - Demand Side (Companies)
- JAM has generated leads by monitoring postings on Job boards like Naukri, Monster
- As TAT of sales process was critical, JAM has used Google Docs effectively as a workflow tool.
A Reputed (20+ Yrs) CA Coaching Institute
Lead Generation for Tablets
- JAM has effectively used Job Portals to reach to the target audience - CA Aspirants.
Leading name in Buying/Selling Pre-Owned Cars
Lead Generation - Supply Side
(Individuals Selling Cars)
- JAM has effectively leveraged the online world and has used websites like Olx / Quikr to engage target audience.
Mahindra EARTHMASTER
Prospect Inventory Creation
- JAM has prepared a database of over 10000 customers (PAN-India), who are owners of Backhoe machine. This was purely done on reference seeking model (with no incentives to customer).
Leading Bank
Jingle Testing
- A leading bank wanted to get their recently launch jingle tested.. In terms of awareness (aided, unaided), Key takeaways from Jingle etc. They wanted to conduct this study with FOS model.
- JAM challenged their thought process and conducted the entire program on phone, wherein the Jingle was played to respondent on phone and feedback sought.
- This invariably reduced cost / timelines.
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